How google dance affects a web design company

When king of pop music Michael Jackson dances to the beat of his exotic numbers, everybody simply feels as if in the heaven of sheer pleasure. But what happens when the matter is about Google dance! I am sure, everybody is not affected but it does cause fast pumping of blood in the hearts of webmasters because all web design companies, web development companies rely on webmaster’s reports of drifting page ranks and search positions of their websites.

Now we may have a brief look about what is Google dance all about:

• Google dance is all about update of index in the Google servers. After regular interval, say a month, Google clears the cache of its last crawl data and uploads the new data to all server one after another.
• The update of index follows on one after another in more or less 10,000 Linux servers. This is one of the reasons of fluctuating search result for incomplete update in different servers or existence of both new and old index together.
• Google uses DNS (domain name system) to show the results. Every data center has unique IP address and Google responses with result of the nearest data center for search query. Search results differ for change in location of data center.
• Googlebot schedule the sites for dance indexing. The bot visits sites for regular update. If any site is with irregular update, it stops visiting the site and puts the site in queue for Google dance. And suddenly at the beginning of dance we find page ranks go haywire.
• Reshuffles take place to return to the previous state of results. Ultimately Google does another shuffle to match the result of all the data centers and slowly the situation begins to come under control.
• It is easy to track the Google dance. Check it with www2.google com, www3.google.com and the result will vary for dance. If the results don’t vary, presume that the dance has stopped.
• Finding Google dance, webmasters submit new sitemaps and cause another force indexing of the resolving situation. Webmasters see the new result and resubmit sitemaps to force re-indexing. This lengthens the effect of dance.

Let’s see how Google dance is affecting the business of the web design companies and all who’s bread and butter depends on the fall and rise in the performance of their websites:

• The results of every search just go haywire. This update shows search result fluctuating now and then. A viewer may get confused to see different results after few hours even.
• Google dance is little lengthy. So it takes time to get back the previous rank and business of the websites gets affected throughout these days.
• Googlebot visits sites to find regular updates. If the sites are not regularly updated those are scheduled to be indexed for dance. And naturally search results will be affected and business returns may fall.
• After primary shuffle, search results differ till the reshuffle. During this period new sites come upward in search result and scoop business share from the previous top ranking sites.

As I told above, it is very important to track the dance. So every web design company and other companies whose businesses are solely online come under loss for a few days. And eventually every now and then algorithm update and indexing change happens. So it is very much important that the webmasters regularly guide the designers and developers to do some useful changes of updates in the contents and the websites as a whole.

To sum up we can say now everyday is as important as the period for Google dance to come. If the webmasters do follow the dance effects and web design companies do care for necessary updates of the sites to make those user friendly, there will not be any drastic situation for Google dance.

Webmasters at onlinewebdirectory.com does care for each and every latest updates to Google algorithm and indexing process. This is why businesses trust us as a web design directory and we are growing at high pace.