Google page speed service helps to deliver better web performance

From a small website owner to a large enterprise class site owner everybody like s to see their websites performing superbly! Don’t you? To find your site nicely rather fast performing, you are ready to go almost every extend! Well to reduce a little burden from your head Google has been trying its best as it likes to faster performance of web pages. Yes you got it right – Google page speed service is now available and it is supposed to speed up the loading of web pages by 25% to 60%. You do not need to think about changing your existing web host just sign up and point your DNS to Google and find your web content is optimized and delivered through the servers of Google.

Hope you would be thinking what's new in it? Google had earlier introduced better page speed extensions and performance tools but in vain. Now this time it is going to be something improved! Well, as a valued customer of Online Web Directory, a directory for every web design company and all other businesses, you always get tips on better promotion and performance of your online businesses - this time let’s find if really Google page speed service is doing some good and if yes then how!

• Little relieve from the optimization cost: Every time we build a website we have to think about its web “page performance” optimization. And to achieve level best web performance – compression of image & JavaScript, concatenating CSS, use of GZip file format and other processes are applied and the page loading time gets faster. Forget taking these headaches – Google is there to do these things with its Google page speed service. Its great right!
  
  
• No problem if your web host is providing slow server: Do not get worried if your selected web host is providing you slow hosting service. Just use Google page speed service through which you will only point your DNS CNAME entry to Google server and it will crawl, cache and propagate your site content to its wide-spread network of servers.
  
  
• It works for your static website: It is really good news that your static site can avail the Google page speed service! You just need to add your DNS record to Google hosting service and you will find that Google is automatically caching your site and the users will visit your site through Google network! But sad news for those who have dynamic site with data base and all. Google is yet to implement the service for dynamic sites. Interestingly it does not support "https", blogger account or other services hosted through its own network. Won't you think twice why it is not supporting its own service? The Giant is trying to devour the small service providers and has intention to become the single player in the market!

Well these are the facts to consider before you go for Google page speed service. Again the service is in its nascent stage and the 'Team Google' promised to improve on the facilities against functionalities. Currently Google is providing this service for free but in future it will be a paid one. Remember you have to be wise in your decision and mind if you are to rely on Google or not. Hope you take the right decision!

Google+ Vs Facebook: Will it be a shift in the gear for being more social

Well there is no question of remaining out the social network! When you are daily investing more time in our work, hopefully you like to steal a few minutes through out the day to log in to your Facebook account for sure. Same is the case to the millions of people having their account in Facebook (FB). Indeed the FB team is inclined to develop the social site every time anew.

How about the Google! Have you forgotten that the search giant had promised to come up with something better than FB. After constant trial and error process, it has now come up with Google Plus (you may also call it as Google+). A new initiative from Google to add something Plus (+) in your social connection. Sorry, in your every internet activity.

Up to this everything is fine. Let begin journey of another social networking platform. But the case is not so! We are amazed to see how people are joining Google+ within just half a month of its launch it has gather more than 10 millions of users. The question is – are the FB users shifting to the Google+ or simply trying something new like you (hope you have sent Google to include in the beta version already).

As a valued subscriber of online web directory, directory for every web design company and all other businesses, we ever like to inform you about the latest happening in the World Wide Web. So let us see how people are having a try on the Google+ and still FB is so popular for sure. Is there any contest or not:

• How original you are in your social network identity: Till date creating an account on facebook is as easy as a child’s play. You do not need to be original and may create various pseudonymous accounts. Just create an account and go social with the FB. But Google is trying to emphasize on the originality and trying to find if you have any such profile on the web or not. It will not approve your account on Google+ if it does not find you present in the same name over any other sites through out the internet.
  
  
• Making your usage private: Well, you may be having some privacy concern on the usage of the social networking sites! Thanks to facebook for not using your private information (other than what is in profile). But Google+ will be using, rather, recording your activity to understand usability. With FB you can only send private text messages but with Google + now send video messages.
  
  
• Now a real ‘Adda’ with friends: After being socialized with FB you have been chatting with friends individually. But haven’t you ever thought of chirping together in a group? Yes, now with Google+ you can connect with maximum 10 numbers of friends at a time and whoever speaks anything will be shown highlighted.
  
  
• Exercise your franchise online: Oh sure, why use only the ballot box or the electronic voting machines to share your political will? Let the world know (certainly if you wish not to share with + one person) what you like when surfing the internet. But before that you have to have a Google+ account for sure. Yes there is “like” option in the FB but you need you cannot see the linking from the SERP itself. Think, online promotion has got better isn’t it?
  
  
• Changing the direction of bullets fired from the gun: Seriously speaking, have you got any chance of modifying your comments made through the FB accounts? Yes, you could remove them – there was no edit option! Use Google+ and you can edit your comments posted once. So for little or silly mistake you do not need to lose your overall concept and structure of the comment.
  
  
• Trying to go Ad free: If you have a look on your FB account, you will see that it has gone very much advertisement oriented. Even the charm of the networking is going little bit boring to see too much advertisements! At least Google+ is coming with the promise of showing no or less ads. Let’s see how will be the advertisement preferences!

Well these are only a few features that are attracting people towards Google+ so fast. Hope team FB will certainly look into the matter. One interesting point to remember here is that the beta version of Google+ picks out professionals (mostly working professionals) whereas it was only college goers for the Facebook! So it does not matter that within one month it has got huge popularity and it will continue for ever! Let us see how Google is keeping its promises to bring something new or the “Plus” factor in social networking – rather world wide interactivity activity.

Is your website sandboxed by Google

Google sandbox – what is it all about!

Website owners and the search engine optimizers doubt and get frightened – "Will my site go in the Google sandbox?" How to avoid sandbox? Will the investment of time and money go in sea…

Anyways there is almost nothing like "Google sandbox" – at least Google has not accepted the existence of such system. But there is something for sure that comes in count for websites. What is that? Is it a “prison” for mischief-making existing websites or "resting place" for the “newcomers” in the “game village” of world wide race of getting the first position in the Search Engine Results Page (SERP) - "Google sponsored" marathon run!

May it be the new sites or the older ones, Google do not spare any site that either hurries to get better result in Google search or start spamming or misleading Google. We may see the things in little details:

Some say it is a resting place for the new comers!

It is not to mention that the Google database is just huge! Google has to update it’s database regularly maintain search index, cache and other factors that determine the SERP and page rank. It is evident that all the sites want to get better SERP and page rank as fast as those can. But it is not possible to give priority to the newcomers always, just avoiding the older ones or the existing sites.

And here is the factor that comes for the newcomers (new websites) as resting or waiting to get in the SERP. This situation is considered as the Google sandbox time for the new sites.

Why it is applicable to new comers?

It is found that the new sites are too much eager to get at the top of the SERP and to get that position those are ready to go any extent. They just hurry up in exchanging the links, go on changing the contents and try some black-hat techniques even. For this reason Google has to put a question mark on the reliability of the sites to come in proper SERP.

Goggle simply keeps waiting to prove or judge the trustworthiness of the sites. Consequently new sites remain far behind or not present in the SERP for quite a few long days. Those sites have to prove that they are not playing tricks to effect adversely to the proper process of Google search engine indexing, crawling and caching.

The new site owners should know that from the genuine links (present in several same category sites) Google find the newer sties and index those. After the crawling is done, it keeps a cache copy in its database. Here does not complete the process, several other factors comes to help getting the site better position in SERP.

So for the new websites, Google sandbox is a resting place to prove the genuinely and worth to plunge in the race of page rank, SERP and all. It is simply the fitness test that every player has to pass. However as I said in the beginning Google never accepts the existence of such situations (sandbox).  

No, Google sandbox is penalty

Some SEO experts claim that the sites that do not follow the white and clean process of getting the SERP, page rank are penalized by Google by confining it to what we know as the “Google sandbox.” In other words the mischief makers are imprisoned or jailed by Google.

Why this penalty?

As I have already said before – everybody is in hurry to gain better SERP and page rank. They forget – there is no short cut to success. The new sties and even the older ones are found to exchange links with irrelevant sites, go on pirating the content of other sites, stuff content with keywords, and other black-hat process to misguide the Google.

So it is evident that Google takes the drastic steps to stop such kind of search engine spamming. And put these sites in sandbox. If the sites are quarantined in such ways, it becomes hard to come out of such situation for sure.

Now the big guns are going to be shot and bigger questions are coming in your mind regarding the Google sandbox...

How may I know that my site is in Google sandbox?

It is really tough to pin point the criteria against the Google sandboxing of a site. But it does not mean that you will never understand if your site is in sandbox. Let us have a look at few symptoms that can make you understand that your site is caught up in the Google sandbox:

• A site is not coming in the search results though few months have passed. Whereas other sites in the same field or category is out ranking it with same search query.
• The advanced searching or technical search with exact “Title” tag and “Meta” tag of your site is not showing any result.
• Your site was showing gradual progress from the time it had been indexed, crawled and cached by Google but all in a sudden it is vanished or showing downward moves.
• Your site is getting better search results in other search engines (Yahoo, Bing) result pages but in Google you are finding your site in drastic condition.
• Last but not the least is the failure of all your SEO techniques to give your site a good position in Google.

The above are only the few symptoms that can notify that your site is under Google sandbox situations. There can be other issues through which you may know that the site is affected by sandbox. However you should not feel frightened to get your site falling under such conditions, if you are not involved with any mischievous activity to mislead the Google bot.

Anyways, you may be thinking deep inside the matter or few other questions may be running inside your brain. And you want to get answers of those questions. Let us have the answers of two main questions:

How to overcome - if my site is in Google Sandbox

No doubt it is one of the most shout after question when a site is affected for the sandbox. As there is no fixed time period for which a site is going to remain sandboxed, site owners and the SEOs should follow the points below to get out of the situation:

• Actually to get out of the sandbox it is going to take little time. And the time is not going to increase if you and your SEO stop applying speed in optimization process. If you slow down the process and malpractices (if any), your site will gain the trust of Google and soon come out of sandbox. Though minimum time may be 2 to 3 months.
• Stop the piracy of content and start pouring into your site the original and properly optimized content. As I said before that Google either doubt the use of keyword stuffed and duplicate content or avoid useless content. So you have to revive your site with most relevant content.
• It may be the case that the keywords you have chosen are highly competitive or they are stuffed in content. Again there may be the case that the on-page tags (meta, title, alt etc.) are thoroughly mismatch. You have to correct these problems and you will find the ways out of the Google sandbox is getting open.
• Start removing the useless links that you have developed for your site in the process of link exchange. The bad and irrelevant links may have resulted in sandboxing your site. So without any delay fix the situation and only keep the relevant links matching your sites category. Google needs to understand that you have left the wrong process or you never had such malicious intention.

In this way or through these simple techniques you can make Google understand that your intention is very clear. You want business from your site but in clean way. Gain the trust and get out of the Google sandbox.

Prevention is always better than cure: Avoid Google sandbox situation

Finally what I can say or you may find over internet with a little study that all the new sites do not fall in the Google sandbox. Only the fast and unsteady players lose the race. Simply saying again that “there is no shortcut to success”. It is fact that your site needs to come higher in the SERP of Google but not through malpractice or misleading process for search engines.

For your use and instant help I may only suggest a few points that will help you to keep out of the Google sandbox. Let us have a look on few of the points:

• Try the search engine optimization but in slow and steady process. Never go fast. It attracts the attention of Google filter – sandbox is one of such filtering.
• Start with less competitive keywords and use them properly in on-page optimization. Never stuff keywords. If you choose highly competitive keywords you will see slow growth result and increase of malicious techniques in your mind to get instant success.
• Never pirate content. Whatever the situation use original content from the beginning of your site development and optimize those content with proper keyword density.
• Exchange link with relevant sites only and try to get links from the higher ranked or older sites. This not only helps you gain good ranks and SERP, it also stops Google to think of sandboxing your site as you are trusted by the reputed sites.
• Always keep your site up and running. Never let it remain too much down for any reason, never change content too much. Save it from spammers and make it for the user not for search engines. In everyway Google has to feel you are active for positively not for shortcut success.

The final touch!

Do not get frightened about the Google sandbox. If by any means your site is “jailed” or not “resting” for joining the race to get better SERP and page rank, you have to wait and stop doing any kind of nonsense to misguide Google. Gain trust from the search engine giant that you are genuine and clean in your intentions.

Always ask for good result from your search engine optimizers – never ask for fast result. Remember the old saying “slow and steady wins the race”- it is not my saying Google also follows this.

To know more about webmaster & SEO related information, you may visit or contact www.onlinewebdirectory.com

10 tips and tricks to drive targeted traffic through SEO

When a website is built, it always comes up with a target to get business at the max. It is not possible to get the best business without good traffic (visitors) to a site. Now directly hitting on to the topic – what are the most helpful SEO tips and tricks to bring a site to great ranking at the search engine result pages (SERP)?

Anyway, here I am trying to jot down the 10 important points which always help to bring traffic to a site. And the more traffic to a site means more business in return. Now let us see what are the most important SEO tips and tricks:

1. It is found that the companies first complete the design and development then come to the SEO teams for optimization. So it is important that your web design company provide you with this initial SEO tips and tricks - the proper domain name registration guide. The domain name has to match with business purpose of a site. Otherwise getting proper position in SERP becomes little difficult.
2. It is essential that the design and development of a site is SEO friendly. It is one of the SEO tips and tricks that people even design and development companies forget very often. Sometimes for the use of few flash and java scripts, the web crawlers can not crawl the pages. So designers should mind in making the designs free of those unnecessary codes.

3. The third one of SEO tips and tricks is to properly optimize the content and meta tags of the site with proper keywords. Most of the times for improper title, image and header tags site does not come properly in search engine indices. So tags should be taken care of. The use and selection of keywords needs to be proper. Neither the contents should be keyword stuffed nor the optimizers should go for highly competitive keywords.
4. Till date one of the most successful SEO tips and tricks is article and blog writing to promote a website. Most of the SEO companies neglect this section as this is time consuming matter as it involves writing quality articles and blogs and distributing in article directories properly. But people want good information on their searched topics and visit the sites of the article and blog writers.

5. Social media promotion is another effective SEO tips and tricks. The SEO service provider needs to build huge community of socially connected people and businesses to maximize the traffic to a site. In this era of no time to make phone call or email, people do Tweet or share feelings in Facebook. So a site needs to have presence in all the major social media sites.
6. Sometimes it is found that the SEO companies do not create the site maps or properly use it to guide the web crawlers in indexing the site. Today all the major search engines follow the guide of the site maps. So never take this site map creation as light and ignorable SEO tips and tricks. Besides that without the guide of the site map crawlers will index and show the confidential files that you never wanted to show to the world.

7. Many a times it is found that search engine submissions, directory submissions and classified submissions are not considered as valuable point in SEO tips and tricks. But it is to remember that search engine submission has to be taken care of. Submissions in the major search engines are important but not necessary. On the other hand submission of a site in various directories increases the presence and traffic to a site. Same applies to the classified advertisements whether paid or free.
8. Local search or business search optimization is another successful SEO tips and tricks. Most of the search engines today show search result on the basis of the location a user is searching from. So listing the sites in proper categories of the local business listing is must. It helps the sites to get huge number of traffic from specific search location.

9. Link building is always the most fruitful SEO tips and tricks. Inbound and outbound links to a site is very much valued by the search engines. It is important that the sites have the back links from other related sites. It helps in better SERP and possibility of the traffic to the site increases. But remember irrelevant link exchange can bring opposite consequences too.
10. Pay per click is another important SEO tips and tricks that draw traffic to a site if properly utilized. Basically it is a paid service and involves money investment. If the campaign is properly run in various search engines, the results are really stunning! At the same time if the SEO service provider is not experienced in the running of the campaign, they can incur huge monetary lose to you.

There are lots of SEO tips and tricks available in the market to make the website building purpose successful. In other words companies are ready to guide you with so many SEO tips and tricks. Say a company may come up with the idea of SEO for mobile phones. The idea is very simple. Today there are lots of smart phones in use. And people like to browse the sites through those phones. So a site definitely needs to be compatible with those phones. And sometimes results in mobile phone are different than what we see in the desktops or the laptops. So a SEO company can claim it as useful SEO tips and tricks! Whatever the case may be, to increase the traffic to a site SEO is needed for sure. The importance you pour to find out right design & development company, same way you have to select right search engine optimizer for your site.

How to get maximum traffic from Google

I can’t provide even a single but you can Gather Thousands of Visitors for your site ………!

Yes, it is fact that getting traffic for your site is not in the hands of me or God even! It solely depends on your firm and strategic endeavor to get the growing number of traffic to your website. You also know that there are lots of articles, PDF and blab la blab la… in the web floating to promise you to provide hundreds of visitors per day.

Then what I am trying to say? My point is to tell you some unique and proven way with which you can generate traffic to your site. And as my subject line is ‘to get traffic from Google’, I am going to concentrate on the process or the paths that Google has created for us to get increased number of visitors. If we carefully tread these paths we can rocket the number of visitors to our websites!

We will be slowly walking down the lane to reach the highway

One after another we will see how Google can come in our great use. Let’s start the journey and hope for the best…

Google Places: care for local traffic first!

Whatever is your business volume that does not matter! You should start with your neighbors and the locals. Yes, you got my point! I am talking about “Google Local Business Listing”.

Through Google Places you can enlist your business to come in local search. It is fact that people like to get service or the products within their reach. So a careful enlistment in the local business listing can do wonders. It gives you a base to introduce your business with proper physical address and map too. It increases the faith in the visitors mind. Key benefits are:

• Categorizes your business and drives visitors who only search your type of service and products.
• Visitors find descriptions of business in short and you get chance to include your website URL that helps to reach you fast.
• As keywords are niche (say - web design company from California etc.) the competition is less. So the flow of targeted traffic increase.

Google Blogger accounts are great source of website traffic

Blog is a place where you enjoy utmost liberty to express yourself. Why don’t you use it to make good business? Yes it is possible to draw visitors to your site with some easy yet very much fruitful process. Let us see what you can do with your blog.

• Create interesting postings related to your business domain and general purpose. Well optimize the post with proper keywords. These will pull traffic to your blog.
• Decorate your blog with information in such a way that people understand who you are and what you do. Keep option to click and go to your primary website.
• Any blog is helpful. But Blogger.com has large numbers of people with blogs. So you get the chance to choose your category of blog and find help to match with like-minded people who are successful to draw traffic.
• You can invite guest bloggers to write juicy contents on your blog. If your blog has lacking of worthy and interesting topics you can invite reputed bloggers who will enrich your blog and help improve traffic to it.
• With blog commenting you can increase traffic to your site. You comment on others’ blogs can drive people to your blog or site provided your comments are supported with strong reason.

Remember propagating your blog in prior way and increasing visitors to it means your chance of luring visitors to your business website increase many times.

Google buzz and Orkut deliver a huge number of traffic through social networking

In the era of social networking Google buzz is one of the best weapon to get visitors to your site. Orkut also helps in same way. With these applications you can increase traffic in following way:

• Create your profile that matches your business. With this profile you can showcase your products or services and grow interest of people to visit your site.
• You can create group of like-minded people and grow visits. An increasing social circle with proper business group helps spread business and traffic through knowledge sharing.

• Orkut is very much famous and it is growing by updating its facilities. It is a great stage of coming close to more people and with interesting interactions you can drive people to your website.
• Both the sites can be used as galleries to highlight your service and products. People love to see new things and an attractive presentation can do a lot to get traffic to your site. And you open the window to get comments on your work.

Google wave is a great medium to spread your webpage

With the use of Google wave you can easily spread your web pages to the participants of the web. For that you need to just embed your desired webpage into it. And easily you share this with all the readers (your participants) in quick possible way. If you can well present your webpage it will attract the participants to your website and a continuous try can go on generating visitors to your website.


Google image can attract image viewers to your site

Always images can tell lots about you than the plain texts. You can use Google images to get traffic. It is fact that people do not come to buy anything with the help of Google images. But if you can impress them with the images of your services or products, visitors tend to return as buyers.

So the images you have in your website or the images you use in your blogs should be well optimized with alt tags and others. It helps Google to incorporate your images to Google images.

Google News: Drive the news-hunters to your site!

Who does not like to get latest news! And you can effectively use this instinct to get traffic to your website. Just simply subscribe link of your articles, press-releases, videos, blog to the Google News. Google will first review the content. If those content are found worth knowledgeable for the readers, Google will definitely publish those in its Google News section. This is a nice and clean process to get traffic to a site.

Google Alert plays a role in getting visitors too

You may create simple alert with a specific keyword. But do you know that it can be utilized cunningly to get traffic to your site. After the activation of alert you start getting specific alert on your mail box. You can visit the site and leave your valuable comments on those sites. Your positive attitude and just a link about related information can drive traffic from people of those sites or other visitors to your site.

Google Docs even can help to increase traffic!

You can keep you product details and even slide presentation on Google docs and make it publicly visible. You will see that Google indexing the doc and you are letting visitors who search about your business related service or product, know your business well and they will surely visit your site if your presentation is fine!



YouTube can pull visitors!

You can well upload your business related videos in YouTube and those can really help to get visitors to your site. People like to understand things with dynamic visual effects. And it is fact that your product and service presentation in videos will help people know you better and urge them to visit your site of certainly. Just carefully present your business. And you may share those to other social networking site from where your visitors are sure to come.

Google AdSense and AdWords are sure shot traffic puller!

We all know that with AdWords we can start advertising with Google sponsored listings. If you cleverly use the ad campaigns (pay per click) with your targeted keywords and with solid punch lines you are sure to get traffic to your sites. And AdSense help us to get traffic to our site from other sites. For the cases you have to be careful and knowledgeable to get sure visitors to your site.

Now we are on the junction: the broader ways to get traffic

Now we will tread some new ways that attracts Google to provide you better place in search engine result page and you get traffic to your site.

Careful use of keywords and solid content!

It is very necessary to keep your website rich with informative and truly optimized niche keywords. But never try to stuff your content with keywords. Human readable content is of greater value to Google and it will provide you better search result position.

It is very important that you research the keywords well. For example, a website design company knows well that its primary keyword is of course web design company. If you choose your primary keyword, it can push you behind millions in completion with that keyword. So select a keyword that has less competition. Again the content has to be human readable, not stuffed with keywords. It will distract Google also which only allows 7% density of any keyword in a webpage. Update your content and keep it ever fresh with informative content.

Proper link exchange policy: Google values relevant link exchange

If you can follow and have a good link exchange strategy, you can generate back-links and Google values back-link too much to provide better page rank. Better page rank will automatically increase traffic to your site. But remember irrelevant links to your site can harm you lot. So enjoy better page rank with better links to your site.

Your collective efforts lead to your huge success!

Now think about the process I just mentioned above. I have avoided saying other useful methods to increase traffic to your site. For example I have not mentioned specially the social networking and forum commenting which help to increase traffic or the visitors to a site. I only mentioned here that how you can use different Google provided services effectively for driving traffic to your website.

Just carefully mind one thing; if you can have 10 unique visitors from the sources I mentioned above you get 300 visitors per day! This is even cannot be the minimum number, the number will be more and huge. So carefully use Google and you can see your website getting unbelievable number of visitors.

For more webmaster & SEO related information you may contact onlinewebdirectory.com.

Google Me – the next generation social networking

"Oh the ghost is here
It's a crook in a suit
The ghost is here
He's protecting some loot…"

Oh, Mr. Kevin (co-founder of Digg) have you seen any ghost? If so, let the ghost come out and this time for sure, it will not be a “crook”. I want to see the loot taking place! Yes, I am talking about the wonderful smell Kevin got about the curry ‘may be’ cooking in Google’s kitchen – "Google Me".

Kevin’s tweet is undulating the World Wide Web and people are really waiting to see the expected superb social networking site from Google. There are now thousands of speculations around that Google this time will not leave any single brick unturned to see its third attempt to stand straight with a social networking site that is going to be as popular as its search engine.

Clash of the Titans

No I am not talking about the 2010 fantasy film based on Greek mythology! But I could not but stop myself dragging the instance of the remake of the 1981 movie with same name as Google is supposed to remake it’s more or less flop initiative Orkut and Google Buzz.

Now who is the other Titan? Of course today’s most favorite social networking site – Facebook! Certainly there are reasons about the rise and upcoming clash of these two. What’s that? Why the search giant started fuming in anger to devour up the other one?

The Bread and Butter

Facebook COO Sheryl Sandberg has openly announced- “It’s a really simple answer, which is that our business is advertising. We’re not waiting to find our business. We found it, and it’s actually working very well.” This has sensationalized the total affair to everybody – how come Google team is just remaining mum!

Google’s one of most important ways of earning huge revenue is its advertisements. Interestingly Facebook has also started local business advertising strategy. It claims that it’s going to open this window too for its 400 million users to "like". And Google is not going to see the things slipping out of its hands. That is the reason Google’s CEO Eric Schmidt hinted at the Guardian’s tech conference - “That would be a product announcement and I won’t say.” Isn’t it indicating something in the process but he chooses to put his lips shut up! He will next time say "Google Me".

Firing on all cylinders

This time there will not be any mistake! Google is not a newly trained soldier who is asked to shoulder the rocket launcher for the first time. It is 2004 when Orkut came into being and promised to provide a strong network of friends. But it could not meet the expectation and today its popularity is limited to India and Brazil mostly.

But interestingly one month later in the same year 2004 Mark Zuckerberg started Facebook and for its openness and user friendliness now it has become the most popular social networking site for its worldwide monthly active users (1,191,373,339) just in the year 2009 (study Compete.com).

But this does not mean that Google has ceased to build up a new social networking site. It came out with Google Buzz last year 2009 integrating the site’s facility with Gmail. But till date it has not impressed the users of other social networking sites, not even maximum Gmail users. But Facebook is increasing its strength and want to have billions of users.

Google is ready to merge its Google wave, YouTube, Orkut, Google Buzz, and all other related services and this time this will jump to assassinate Facebook with initial 200 million existing user base.

Even thinking to get back Dolly

The first cloned mammal Dolly was a sensation to the world. Now Google is supposed to create even Facebook clone to get the new superb networking site. ‘Google Me’ will definitely come with all the features of Facebook. But it is going to be something beyond Facebook. Just for say the privacy problem of Facebook. Hopefully, Google will solve the situation and there will not be such embarrassments.


My enemy’s enemy is my friend!

Google is ready to tie-up with all the rivals available against Facebook. Just like its deepening association with Twitter. Simply Google is using viral effects of Facebook’s competitors.

Google is even found to sponsor a project at Carnegie Mellon University’s Human-Computer Interaction Institute. The project is concerned about “rethink and reinvent online social networking”. The project is also named beautifully as “Social stream” . Hopefully in future, there will not be any other competitive company or project against Facebook that does not receive Google’s sponsorship!

Keep an open mind!

Everybody is waiting to see what dazzling social networking features Google can offer this time with Google Me! Some are expecting to get the opportunity to carry their personal data anywhere with ‘Google Me’. Few have stated to argue that one click will boost the power to delete all the data from all Google facilities. And some people are going by Paul Adams, the lead officer for user experience research at Google who says “People have multiple facets of identity”.

Keeping finger crossed

Whatever the speculations are we are not going to take the things in negative sense. We are hopeful that another social networking site is coming to offer us better facilities than the reigning site facebook. We webmasters are going to spread our business network far better and our SEO initiative will prosper one step ahead. Let’s everybody wait and watch.


For more webmaster & SEO related information visit onlinewebdirectory.com which is one of the leading web directories for web design, graphic design and seo companies.

Google Florida update - effect on SEO

It is long back in November 2003 when the Google Florida update came to the fore and undulated the SEO strategy and forced the search engine optimizers to think what they should do after this drastic change of the Google algorithm. They simply could not find where the old and reputed commercial sites have gone in the search engine results page(SERP). Are those pages vanished or have gone down the SERP? How the government sites have come up in the results, though those sites might not deployed the positive SEO tactics to get better positions in the SERP!

Now the question is- why should I write about such an old matter of fact? Is there any relevancy to the present SEO strategy? Yes, we have to care the factors that came in consideration in the SERP after the Florida update! Now we will try to see the things:

• The main change brought by Google Florida update is SEO filter. This is nothing but a process to prevent over optimization of the sites. Google omitted or pushed down the previous high ranked sites (mainly the commercial ones) which were assumed as over optimized to get better SERP.
• One of the most remembering events for the SEOs is addition of value to backlinks of any site. From Google Florida update onwards, Google started to give better SERP to sites that had many relevant inbound links (not just any link from any site).

• Before the update many irrelevant phrases or words used to be shown in Google search results for any search term. But after the Google Florida update the search engine started applying strong filtration to show only the most relevant result.
• As an after effect of Google Florida update local search result came into priority. Google started to show local result matching the location of the query generation. It can be said as the beginning of the Google Local business listing!
• Informative sites started to come upward in the SERP after the Google Florida update. Google began to give importance to the information rich sites and pushed down the sites with mere commercial content only. Drastically the highly popular commercial sites began to lose business if there is only selling point in consideration.
• One of interesting and fruitful points in Google Florida update is the inclusion of keyword variations. Previously SEOs only targeted keywords without any prefixes and suffixes. So the competition was high. Keyword variations lessened and diverted the competition in a new path.

Above were the most talked about and typical effects of Google Florida update. If you carefully go through the points, you may see the following hints have been given by Google to the SEOs or in other words, Google indicated to the SEOs the points below to care in the further search engine optimization after the update:

• Google Florida update is a direct message - do not over optimize any site. We today also see Google banning (sandboxing) sites for keywords stuffing. With this point in mind SEOs have stopped applying black hat techniques and even website owners have stopped forcing quick and high SERP from the SEOs.
• Google values back links which are relevant only and it helps to earn SERP and page rank even. It has stopped the link managers and SEO experts relying or asking the clients to investing money on “link firms” to buy links. They are rather investing time on manual processes to get relevant back links. It is one of the best effects of Google Florida update.

• Google now started separately the Local Business Listing. And the business owners and all the site owners at large have got the chance to popularize their site locally after the Google Florida update. Particularly the competition is less or sustainable for survival of the new websites.
• Still today we find even commercial sites keeping the contents of the site very informative and Google do give those sites priority. Google Florida update has warned that do your commerce but let the customers know your products and services first and then let them decide whether to go for your products or the services.
• Now for the use of keywords with variations (highly effective after Google Florida update), the success of the sites in SERP is much high. It is fact that the consideration of the keywords in variations has relieved the SEOs from going over optimized. They have slowed down the optimization process and know that the every single initiative will be counted by Google through variations of keywords.

So finally we may conclude with the note - what Google Florida update shown to the website optimization was a baseline for the new generation search engine optimization. There are hundreds of controversies that sites with proper optimization also lost position, but afterward Google rectified the situation or the problem. But it was a red alert to the mischief-makers (SEOs) who employ black hat strategy to misguide and mislead the search engine – Google. Well, if you are looking for search engine optimizers or the companies for proper SEO of your site, you may have a visit to onlinewegbdirectory.com, the highly popular and one of the largest directories for SEO companies, graphic design companies, web design company, and all other web related product and service providers.

Google bomb - Positive or negative for a web design company

We all know that Google bomb is spamdexing. But it had some good sides too. The matter is concentrating on link exchanging and over all search engine optimization (SEO) process for getting good position on search engine result pages (SERP).

The Google bomb first came into notice in 1999 with the phrase "more evil than Satan himself" which linked result as "Microsoft website homepage" in the top search result pages. The problem has been solved. Again Google bomb came back to existence with phrase “miserable failure” giving result as the official site of US president George.W.Bush and "trou du cul" - a crude French anatomical phrase (used as slang) – to French President Mr. Sarkozy's Facebook page against his decisions on Pension reform and other issues.

Google employs many steps or runs special algorithm to solve Google bomb situation but incidents occur again and again. Either people with the attitude of taking revenge link some keywords with a particular site or SEOs try to get as many as links back to a site at any costs and link sites likewise.

To say a bit clear– in Google bomb a specific phrase within anchor text is linked with a specific webpage and that is placed within the large group of known sites. When Googlebot used to think it valuable and gave priority for the search result with the same phrase. But Google now use filter against this bombing. It checks relevance and the presence of the phrase in the targeted site.

However there is both good and adverse effects of Google bomb on present SEO process; in other words on our websites. Let’s see few good and bad effects!

• Still today we can use Google bombing like feature with posting a link for a keyword phrase in less popular forums or other discussion media. It is actually for increasing traffic to the deserved site.

• The use of several sub-domains to popularize a particular sub-domain does work today also. The linking of sites may create situation like Google bomb but Google itself values sub-domains as distinct sites. So it is helpful for increase of page rank.
• In reciprocal link exchange many a times the link text is same for different sites, and googlebot considers it spamming (in the category of Google bombing).
• Relevancy of any particular phrase or detail that is supplied to social bookmarking, networking sites forums, article directories should be maintained. If there is no relevancy and presence of the phrase in sites it is spamming.
• Placing blog links in groups of similar business creates Google bombing situation. People commenting with their links in several blogs and some keep the comment as valuable. This may create confusion to robots!
• Link trading firms try to assure higher SERP within few days and these sites use link exchanging software or trade site’s link with single link texts. If your site is found in such cases, Google punishes the site for creating Google bomb situations.
• Success is hard earned; a webmaster may work hard to get back links to a site with fair process. But quick success with poor quality links and same link texts leads Google bombing context.
• A try to manipulate SERP with frequent update in code structures and web page copy lead to bomb situation. Webmasters should remember frequent change attract Google bomb filter applied to a website.

Now reading the above points you may be thinking how this relates with a web design company? Have you ever thought to the number of web design companies existing in the Google index? Till date the competition of the keyword "web design company" is more or less 165,000 according to Google adword keyword research tool. How tough is the competition! Don’t you think the webmasters try hard to get better page results (SERP) or force to? Everybody is on the race to get the top position!

So the millions of web design companies have to be careful that the Google bomb filter is not called to action otherwise whatever positive initiatives had been taken will go in vain. Any careless attitude in getting the dreamt top rank in the search engine result pages can tempt Google to arrest your initiative by applying 'Google bomb filter'!

Google Flu Trends - How much effective?

Not only me, I think every one of us don’t like to talk about seasons that create fright in our mind! Yes, I am talking about flu season that grabs the world under its paws. At the same time I must thank our Centers for Disease Control and Prevention (CDC) and Google which has taken the responsibility to let us know about the outbreak and spread of Influenza (Flu). Now whenever I feel scared or come across even hoax on flu, I first try to search in Google, a program that helps us in gathering knowledge on flu.

Some do question on the effectiveness of the results produced through the Google flu trends! How far effective is the projected result of Google flu trends? I am trying my way to see the things and hope we will together find it!

• The survey and preventive measures have to be taken both ways from public and government. Google came forward bridging strong relation between the government (CDC and other government health bodies) and people with use of search database through Google flu trends.
• This is the era of information technology and we had to take the help of technology that enables us in progress and to get results fast. A Google flu trend is use of technology for mankind. It strengthens the work of the government health departments providing huge search database.
• Google engineers have developed specific program to analyze the search trends of people globally and prepare the Google flu trends on the basis of that. So with those data identifying places of spread of flu is more accurate. Study shown the match is up to 75% with CDC.

There are always some ifs and buts in using and relying too much on the technologies. We should not stop human process of accumulating information on the flu. That is why the health departments are there and they go on contacting people personally and work on the basis of 100% genuine information. Let us see what the drawbacks are:

• People may search only to get information on flu, so it does not mean they are affected by flu. It is the reason result varies up to 25% between Google flu trends and government results.
• The total system is based on the flu related search term basis and it can be easily manipulated. It is fact that people with mal-intention can manipulate search result to spread terror.
• Google is somehow penetrating privacy of users by using the search query to generate Google flu trends. Though Google assures of prevention of wrong use of search data, chances are there.
• What about people who does not use internet to gather information on flu? It is fact that people especially from third world or backward countries do not access web services much. So it cannot be said that the Google flu trends show world wide result of influenza spread.
• Google flu trends sometimes create panic on life, relation and business. Journey abroad, import and export of goods stops (especially from food category) whether those are flu affected or not. It recurs millions of monetary loses even rift in international relations.

So the above are the consequences of Google flu trends. However there are some possibilities of misinterpretation of this initiative of Google, ultimately it is fact that the effort is for well-being of mankind. It should go on. If there are problems or shortfalls in the coverage of the use of the technologies, those can be easily avoided.

Let you know, onlinewebdirectory.com is such a web directory which doesn’t only provide listing for web design company, it also has a popular search directory which includes pages which are searched most by the user on our directory. And it is found that there comes up information on latest trends and technologies. So visit the directory and get enriched with knowledge.

How google dance affects a web design company

When king of pop music Michael Jackson dances to the beat of his exotic numbers, everybody simply feels as if in the heaven of sheer pleasure. But what happens when the matter is about Google dance! I am sure, everybody is not affected but it does cause fast pumping of blood in the hearts of webmasters because all web design companies, web development companies rely on webmaster’s reports of drifting page ranks and search positions of their websites.

Now we may have a brief look about what is Google dance all about:

• Google dance is all about update of index in the Google servers. After regular interval, say a month, Google clears the cache of its last crawl data and uploads the new data to all server one after another.
• The update of index follows on one after another in more or less 10,000 Linux servers. This is one of the reasons of fluctuating search result for incomplete update in different servers or existence of both new and old index together.
• Google uses DNS (domain name system) to show the results. Every data center has unique IP address and Google responses with result of the nearest data center for search query. Search results differ for change in location of data center.
• Googlebot schedule the sites for dance indexing. The bot visits sites for regular update. If any site is with irregular update, it stops visiting the site and puts the site in queue for Google dance. And suddenly at the beginning of dance we find page ranks go haywire.
• Reshuffles take place to return to the previous state of results. Ultimately Google does another shuffle to match the result of all the data centers and slowly the situation begins to come under control.
• It is easy to track the Google dance. Check it with www2.google com, www3.google.com and the result will vary for dance. If the results don’t vary, presume that the dance has stopped.
• Finding Google dance, webmasters submit new sitemaps and cause another force indexing of the resolving situation. Webmasters see the new result and resubmit sitemaps to force re-indexing. This lengthens the effect of dance.

Let’s see how Google dance is affecting the business of the web design companies and all who’s bread and butter depends on the fall and rise in the performance of their websites:

• The results of every search just go haywire. This update shows search result fluctuating now and then. A viewer may get confused to see different results after few hours even.
• Google dance is little lengthy. So it takes time to get back the previous rank and business of the websites gets affected throughout these days.
• Googlebot visits sites to find regular updates. If the sites are not regularly updated those are scheduled to be indexed for dance. And naturally search results will be affected and business returns may fall.
• After primary shuffle, search results differ till the reshuffle. During this period new sites come upward in search result and scoop business share from the previous top ranking sites.

As I told above, it is very important to track the dance. So every web design company and other companies whose businesses are solely online come under loss for a few days. And eventually every now and then algorithm update and indexing change happens. So it is very much important that the webmasters regularly guide the designers and developers to do some useful changes of updates in the contents and the websites as a whole.

To sum up we can say now everyday is as important as the period for Google dance to come. If the webmasters do follow the dance effects and web design companies do care for necessary updates of the sites to make those user friendly, there will not be any drastic situation for Google dance.

Webmasters at onlinewebdirectory.com does care for each and every latest updates to Google algorithm and indexing process. This is why businesses trust us as a web design directory and we are growing at high pace.