Showing posts with label Social Media Optimization. Show all posts
Showing posts with label Social Media Optimization. Show all posts

Friday, October 14, 2011

Google+ Vs Facebook: Will it be a shift in the gear for being more social

Well there is no question of remaining out the social network! When you are daily investing more time in our work, hopefully you like to steal a few minutes through out the day to log in to your Facebook account for sure. Same is the case to the millions of people having their account in Facebook (FB). Indeed the FB team is inclined to develop the social site every time anew.

How about the Google! Have you forgotten that the search giant had promised to come up with something better than FB. After constant trial and error process, it has now come up with Google Plus (you may also call it as Google+). A new initiative from Google to add something Plus (+) in your social connection. Sorry, in your every internet activity.

Up to this everything is fine. Let begin journey of another social networking platform. But the case is not so! We are amazed to see how people are joining Google+ within just half a month of its launch it has gather more than 10 millions of users. The question is – are the FB users shifting to the Google+ or simply trying something new like you (hope you have sent Google to include in the beta version already).

As a valued subscriber of online web directory, directory for every web design company and all other businesses, we ever like to inform you about the latest happening in the World Wide Web. So let us see how people are having a try on the Google+ and still FB is so popular for sure. Is there any contest or not:
  • How original you are in your social network identity: Till date creating an account on facebook is as easy as a child’s play. You do not need to be original and may create various pseudonymous accounts. Just create an account and go social with the FB. But Google is trying to emphasize on the originality and trying to find if you have any such profile on the web or not. It will not approve your account on Google+ if it does not find you present in the same name over any other sites through out the internet.

  • Making your usage private: Well, you may be having some privacy concern on the usage of the social networking sites! Thanks to facebook for not using your private information (other than what is in profile). But Google+ will be using, rather, recording your activity to understand usability. With FB you can only send private text messages but with Google + now send video messages.

  • Now a real ‘Adda’ with friends: After being socialized with FB you have been chatting with friends individually. But haven’t you ever thought of chirping together in a group? Yes, now with Google+ you can connect with maximum 10 numbers of friends at a time and whoever speaks anything will be shown highlighted.

  • Exercise your franchise online: Oh sure, why use only the ballot box or the electronic voting machines to share your political will? Let the world know (certainly if you wish not to share with + one person) what you like when surfing the internet. But before that you have to have a Google+ account for sure. Yes there is “like” option in the FB but you need you cannot see the linking from the SERP itself. Think, online promotion has got better isn’t it?

  • Changing the direction of bullets fired from the gun: Seriously speaking, have you got any chance of modifying your comments made through the FB accounts? Yes, you could remove them – there was no edit option! Use Google+ and you can edit your comments posted once. So for little or silly mistake you do not need to lose your overall concept and structure of the comment.

  • Trying to go Ad free: If you have a look on your FB account, you will see that it has gone very much advertisement oriented. Even the charm of the networking is going little bit boring to see too much advertisements! At least Google+ is coming with the promise of showing no or less ads. Let’s see how will be the advertisement preferences!
Well these are only a few features that are attracting people towards Google+ so fast. Hope team FB will certainly look into the matter. One interesting point to remember here is that the beta version of Google+ picks out professionals (mostly working professionals) whereas it was only college goers for the Facebook! So it does not matter that within one month it has got huge popularity and it will continue for ever! Let us see how Google is keeping its promises to bring something new or the “Plus” factor in social networking – rather world wide interactivity activity.

Monday, January 24, 2011

How to promote your website through Social Media Optimization

All of us know that websites are built to voice the opinions, work or business online. And it is an interesting fact that the websites does need promotion! To promote a website we need the help of search engine optimizers or the website optimizers. Social media optimization (SMO)is a very much important part of website optimization. It is fact that the SEO involves lots of technical factors to guide the search engine to find the desired webpage or the entire site. But in the case of SMO it is nothing but the social connectivity through the internet. Today with the help of social media optimization businesses are highly promoted through various ways.

So here we are trying to find out few features of social media optimization which always help in the promotion of any website. Let us have a look:
  • The first thing done in social media optimization is building community for increasing connectivity. There are so many popular sites (Facebook, Twitter, Orkut to name just a few) where user profiles can be created and even pages can be crafted to present oneself or the business. Slowly the people of same interests are made friends and interaction begins. The larger the community becomes, more the voice of the profile is heard. This way whatever a user has – opinion, product, service and etc. gets highly promoted.
  • Social bookmarking is another great part of social media optimization and option of reaching the same interest group. Through various bookmarking you can show your interest to people and they will know about yours services and products. For example if you bookmark with Digg and delicious, you will find it easy in getting associated with the users about what you have.
  • You must have heard about the Forums! The whole online community shouts for any help against the problems through Forums; very useful part of social media optimization. There are people who individually or on behalf of companies try to resolve the problems showing possible solutions. So you can help people in that way. And people will visit your site to know more about your products and services.
  • Use and share of visual presentation is another great factor in social media optimization. There are always chance that you have some valuable information shared through Youtube and Podcast like media. Why not let people access to those. Help them to create mash-ups even with your own created files. More you present those in such media and let people use those more will be your reach to them. You can use syndication (RSS and Atom) in sharing your best belonging.
  • Sharing text content through blogs comes of immense help. You simple provide genuine and informative content in these types of site. Do share these with social share buttons. You will find this as very much effective way of social media optimization as people anytime and every time search for information and there is chance of landing on your websites. If they like those they will return and ask others to visit.
However these are the only five ways of social media optimization. If you carefully go through the points, you will see that you are not typically pursuing people with the sales man attitude. But you are sharing your information or opinion with them. Remember there are lots of people in this world who are of same interest as you have. Again if you are trying to promote your business (service or the products) through the social media optimization, you are doing the right thing. No doubt people ask for friends’ opinion before choosing service or buying products. You are first becoming friend then sharing information of products or the services. So there is no harm in promoting business highly through the social media optimization. Without harming the image of social media you get your business promoted. There are lots of SEO companies, web design company, other website builders and search engine optimizers who use this social media optimization for the clients to promote business. What you need is to find the best suitable social media optimizer for you.