Google local business listing - how much efficient to drive targeted traffic?

Every business on the web is in quest to get traffic to its own website. There is hardly left any initiative to be employed to get worldwide targeted traffic. But I want to ask the business people just one question – have you ever tried with Google local business listing? If you have tried it, is it giving you the expected result? You should be amazed to know that Google local listing really provides a steady growth of traffic to your business portal (website). What I can tell you is that, only knowing the proper way to use the Google local business listing process, any business, be it small or large, can grow to its target of reaching the world audience fast.

The first thing I should convey to you people is what information the Google local business listing procedure asks from one and how they are relevant:

• The business name: In local listing your business name is well highlighted. And it leaves a mark on the mind of the viewers.
• Business address: This is the main factor in local business listing. People search by their local or native address and Google local business listing shows the nearest service provider to them.
• Contact details: In the listing there is always phone numbers and email addresses to get in touch. The contact details are also well highlighted in the listings.
• Small description and mapping: Through a precise description people, at a glance, come to know about service and products a business is offering. A map helps to find the exact location.
• Option to enlist web address: A business can provide its web address in the listing. This is the most added advantage to provide the customers a chance to know things in details, just with a click.
• Category: It is very much crucial to categorize a business properly. Google local business listing provides fine chance to come under specific category which helps to group a business locally.
• Photos and videos: A business can well showcase its products photos and videos in the listing. It is a great opportunity to lure the customers to their desired product and services.
• Payment mode & hour of operation: In Google local business listing a business can also notify payment mode and hour of business. A customer understands their capacity to purchase any products or services and know timing of availability.

These are the main information a Google local business listing requires from a business to get enlisted. Besides those, there is also an additional information adding option. However, now the question is of getting traffic to a business website through Google local business listing.

As you can see that the above points are conveying the total business matters to the web world, now I am going to point out how those listing information are helpful as SEO factors for a website to attract targeted traffic to a website:

• The SEOs well optimize the description and title tag for the Google local business listing with the primary keywords of a site. It helps people to find the local businesses.
• Local listing is for people to get products or the services locally. This helps to gather traffic to the site primarily less but help create a base of customers. More the returning traffic is more the chance to increase sales.
• The competition is less as the business is categorized and searched in local perspective. In normal Google organic search, competition is high, but in local listing category makes search precise and targeted. It helps to get initial ranking fast too.
• Through the videos and photos you can lure the customers. Without having to search your best products, customers get glimpse of it. Those help grow faith in your products or service and chances of returning increases.
• There is a direct chance to promote web address (URL) through the Google local business listing. People come searching their desired product or services locally and get your web address and clicking it. They get the total description of your business. Thus your website traffic increases.
• It helps to understand the trend of the visitors towards the particular business. You and SEOs understand what products or service and what page is popular or less popular to visitors. Good analysis help to build prefect future strategy.

Now you can well understand that Google local business listing gives you a chance to get local potential customers and help your search engine optimizers to gather momentum for global traffic flow. Interestingly you have to agree with me that Google local business listing provides filtered traffic to your site. So it is very much necessary to use local business listing for growing business and traffic to your site. But at the same time, I am afraid to say that people are yet to utilize this unique and very much efficient technique of growing business and traffic to its full strength.

If you still have not exploited the strength of Google local business listing, list your business today. You can try hiring a web design company or expert and SEO company to optimize and enlist your business. And to get the best SEO Company, you can try onlinewebdirectory.com, a popular web design directory.