How Google caffeine is shaking the world

After 8th June 2010 not only the website owners but also the SEOs are feeling heat about the performance of almost all the websites in Google search. But why is this condition or situation? Is there something really weird? Yes, a typical change in the Google search algorithm has taken place. And engineers at Google has codenamed it Google caffeine! Now search has gone 50% faster than it was before the introduction of Caffeine. Not only that fresh content, relevant link exchange, regular updates are given huge priority. Even the spammers are given a simple alert that their efforts are going to be drained into sea!

Now we may try to go a little elaborative on Google caffeine and its effects on the search engine results page (SERP) and page rank (PR) too. Is it really shaking the online world of business? Let us see:

• Before the introduction of Google caffeine the SERP was simply overpowered with the popular sites. Sites with good number of visitors and elderly presence in Google used to get priority in SERP. And the site owners were relaxing as they thought - let the new competitors struggle enough before reaching their positions in SERP! But Caffeine started to give considerable good priority to the fresh content and sites being introduced to Google.
• The moment site owners and SEOs understood that the link exchange is given great amount of priority by Google, they stated random link exchange. Even SEOs influenced the site owners to buy links from sites with greater PR. And somehow or the other they are getting good response. But with Google caffeine in action things started to change! The SEOs began to see heavy fall in the performance of the sites with irrelevant or reciprocal links. They were made to think that Google is not going to tolerate this process anymore.

• Sites with regular updates are given good priority after Caffeine came into effect. Only the sites that are bound to update their content (the product sellers or e-commerce) used to care about modifications. But what about others – several organizations and etc.? Google caffeine made them to update the content on regular basis. No more relaxing with old content, start enriching sites with useful updates and find better result in SERP.
• The search result about Google product, base, books started coming in the organic search result after Google caffeine came to effect. For example Google stopped listing products without manufacture’s part number and universal part number. So the product sellers now cannot just list anything on these services of Google. More authenticated and original products are being expected by the users.
• Last but not the least is the clean or better filtration in action to stop the spammers. The induction of Google caffeine came more effective against the spammers or the websites that do not follow the minimum guidelines to get good position in Google search. No more stuffing of keywords, and other black-hat process to get good position in SERP.

In this way Google caffeine has simply shaken the sleeping website owners and the mischief makers – black hat SEOs. On the other hand the modern technologies of making the websites more interactive with videos, images and RSS feeds are counted or considered well after the introduction of Caffeine. Now all the images are included in the image searches faster than ever before. At the same time videos are given well priority in the organic search.

However, it is not that all the website owners or the SEOs are mischief makers. If your site by mistake falling prey to the Google caffeine, there is no problem, you just ask your web design company to start process of regular update for your site. You may also drop the SEO Company leading you to pitfalls. Simply change your online promotion strategy and see the good results or success coming your way. Remember Google caffeine is for the better and 50% faster search and ease for everyone who uses Google to find anything on the internet.