Is content for website a search engine bait?

In World Wide Web there are many write ups regarding the search engine bait and optimization and the use of content for website. Some people say content is one of the main things in a webpage and the overall content in a website is considered as the deciding factor against the dignity, quality, search engine rank and position of a website. Whatever, people say the web pages have to be crawled by the search engine robots on a regular basis to get the information and update of a site. But it is not that the crawlers (search robots) are going to come in your site automatically on regular basis. Rather you have to use the content for website as search engine bait – just the way hunters use the bait to catch the prey!

Onlinewebdirectory.com , a web directory for every web design company and other businesses, all time asks and suggests its subscribers and free listing providers to provide genuine and rich content. It helps the robots to visit all the websites. But you may now ask how content for website can be search engine bait? Let me tell you just a few points which will definitely help you understand the matter:

• People search with the help of few letters, phrases or terms that we and search engine consider as the “keywords”. The key words in web pages works as search engine bait. Actually the search engine robots collect the data and store them in the database. While the users search for anything the search results are drawn on the basis of the keywords present in any webpage or the site. So the content for website has to be really managed with the keywords that match the business purpose of the website.
• Quality content for website is a must. If you can maintain the quality in content, you will automatically get the visitors coming and even returning to your sites. If it does happen then certainly it will work as search engine bait! The continuous visit and stay of the visitors in your site will minimize the bounce and a message to the search engine will reach – the site is of good value. The search engine robots will visit your site and for quality of the content, site will get better position in the search engine results page.
• A regular enrichment of content for website always adds value to search engines. In other words the updates (syndicated with RSS feeds)not only helps in bringing the visitors back to your site, it works as search engine bait that throws a message to the search engine that you are very serious about your business. Even if you make small tweak in the content it will invite the search engine to consider that.
• The most valuable thing about the content for website is the presence of the links! The links work very much effectively as search engine bait. If you can arrange or stuff your web pages with relevant links and properly exchange links with the relevant sites you will see the best result of your site. The search engine robots are programmed to crawl the content for website to find out the link presence of a site in other sites. For relevant links exchange search engines take a website as important and value it better.

In this way content for website work as search engine bait. But remember, there should not be any mal-practices. Never forget the search engines work according to some mathematical process (we know it as algorithm), but men behind them are always conscious to stop any black hat search engine optimization techniques– the excessive stuffing of keywords, buying links that does not have any relevance with the concerned business, duplicate the content for website from other sites and etc - used as search engine bait. Men who run the search engines always implement various processes to stop these harmful malpractices used as search engine bait. Always try to follow the above points to create proper content for website to give your site better value in search.