Tuesday, January 11, 2011

Web horror – what is it all about


Everybody desires to have a wonderful website that really works to grow business and help to reach the peak of success! What if the case is totally the opposite? It turns next to nightmare! All the money and time invested in building the website goes but to sea!

When for any reason (design, development, SEO, marketing), whatever small or big, we find our website not performing up to its expectation – we are horrified! And it is what we call “web horror.” We get trouble to find out the proper reason behind the failures.

Now here we are trying to have a little discussion what are the web horrors and how can we easily manage to avoid with our little careful look to the total website building procedure.



Beauty is only skin deep: don’t let beauty turn scary!

It is fact that we like to see our website designed with immense care and stunning look! But sometimes for our over emphasis on the visual excellence, we make our website horrible to the visitors! Let us now point out what are the reasons that designs become horror ventures to the eyes of the visitors.
  • The design is made clumsy with the over use of the design blocks and panels to bring everything under one umbrella. These type of things make the design eye-sore. And the users being unable to understand what the site is all about stops paying visit.
  • Sometimes larger graphics and images play foul. It may be also that designers out of inexperience use high resolution and larger images. This results in increase of page-load time and irritates the users and they turn their back to your site.
  • Flash application sometimes become meaningless. It is fact that flash adds a different dynamic attitude to the design of the site, yet lack of expertise in using it may show only blank pages to the users. Whereas flash effects with sound and other glares irritates the uses.
  • Sites with horizontal scroll bars, unusual background, color effects, fixed font size make user uneasy to use your site and they will skip your site.
So you can understand how things may go against the users’ healthy experience! Sometimes you are trying to dream a sweet dream and it becomes a horrifying one and next morning you rub your eyes and forget about the night. The situation does not change! You only remain shouting where are the visitors? Where have they gone to parting out?

Is it going stovepipe development?

Nowadays website development has turned something really easy and nice to have better functionality and feel for the users! As usual, the hasty and nasty approach of the developers to manage the things in short may also become the ditch where your all initiatives may be buried under without your knowledge! On the other hand your infatuation to some functionality or the applications can push your site to that ditch too!
  • Do not get confused to use hardcode or open source development. To make the things unique, you like hardcode development whereas the developers manage to steal the codes from other sites and make hotchpotch. Only proper use of open source or hardcode can bring best results.
  • If database is not working properly, the users get faulty results in their search or use of the site. Again the lack of back up of the database (as the total things are done by hook or crook) drags you to no-where making you looser of valuable information.
  • Use of third party application at random without knowing the feasibility and reliance. It does happen that you ask the developers to use certain applications, say payment gateway, and you find that it is taking toll on your business blocking transactions.
These are only the three major problems that may cause you trouble. These are some internal factors but lead to block the road of your success in getting business. Eventually, you do not understand the thing fast and it takes long time to rectify, if you have little knowledge about the developments. And by the time you are experiencing horrible situations.

Are you trapped with the confidence trick!

Who does not want to see his or her website just on top position in the search engine result pages (SERPs)? And it is also fact that good page rank is another cherished matter to all of us! And how we can get up to there? Oh, it is simple that search engine optimization (SEO) is the key to get this kind of result! Again there are some problems that you may face in getting good result from your webmaster. Let’s see how:
  • You are mesmerized with the offerings and the assurance of the SEO company. Any SEO company may simply promise you better SERPs within few days. But it is fact that good result is not a fast possible affair. It takes time and expertise. Only fake companies say within few days great result is possible.
  • You may have offered your project to a company that has little knowledge in the research of the SEO. And for wrong keyword research and tag optimization, your site is not getting the result you expected from it.
  • Be careful in selecting the hosting company. I have to mention it separately because lots of things depend on the hosting. Do not go by cheap service or spending a lot on buying hosting space. If you choose wrong company, nothing can save you as site will go missing from the internet despite every good care.
  • It is true that your wish to pour more money and getting quick result leading you to the wrong route. There are some SEO companies who urge you to spend money for providing better page rank. Your careless approach without knowing the facts get you to the trouble.
This way you find your money is wasted. And your site is not at the minimum position on search engine results page(SERP) that it should have been without SEO even. So you may be in the dreamy thought of reaching great business height whereas with a simple knock you wake up to see the horrible position of your site. Your money and initiative go in vain.

Do you really mean business!

Despite everything (the above matters I mentioned) your business approach may lead you to some place else. Proper marketing and business approach is what comes in rescue. But first see what is making you pushed behind in the race of success.
  • Are you focused in your business goal? It should be the first priority in you website building. Sometime your lack of focus leads you to wrong ways. Tell designer, developers and the search engine optimizers how is your business. Your marketing has to comply with it or no result is for sure.
  • Know the competitors, find the targeted public and choose the correct people to do your project. You have to do a little research on who are better people and who can guide to success.
  • Have patience and take every step with ease. Never try to jump the steps. You need to be consistent in your approach. And when spending money and taking the decision be careful to have a plan that is futuristic.
These are the basic requirements in the business growth. Remember a solid team of experts and your cool attitude can only provide the success you are trying to get. Otherwise you will only see the nightmares.

When you are on a roll, the horrors are gone!

So what I was trying to make you understand is that horrors or the web horrors are nothing but our little careless approach towards making great business with hurry or improper decisions. Why don’t you try to search on the internet for great companies who provide good service on web design, web development, SEO and marketing? You may try to find the companies through directories. Particularly onlinewebdirectory.com is the best resource of web design company and related service providers. Come and find out how the best of the service providers are listed to provide great services to everybody. Horrible thoughts will never come if you sleep with great peace of mind.

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