Google Florida update - effect on SEO

It is long back in November 2003 when the Google Florida update came to the fore and undulated the SEO strategy and forced the search engine optimizers to think what they should do after this drastic change of the Google algorithm. They simply could not find where the old and reputed commercial sites have gone in the search engine results page(SERP). Are those pages vanished or have gone down the SERP? How the government sites have come up in the results, though those sites might not deployed the positive SEO tactics to get better positions in the SERP!

Now the question is- why should I write about such an old matter of fact? Is there any relevancy to the present SEO strategy? Yes, we have to care the factors that came in consideration in the SERP after the Florida update! Now we will try to see the things:

• The main change brought by Google Florida update is SEO filter. This is nothing but a process to prevent over optimization of the sites. Google omitted or pushed down the previous high ranked sites (mainly the commercial ones) which were assumed as over optimized to get better SERP.
• One of the most remembering events for the SEOs is addition of value to backlinks of any site. From Google Florida update onwards, Google started to give better SERP to sites that had many relevant inbound links (not just any link from any site).

• Before the update many irrelevant phrases or words used to be shown in Google search results for any search term. But after the Google Florida update the search engine started applying strong filtration to show only the most relevant result.
• As an after effect of Google Florida update local search result came into priority. Google started to show local result matching the location of the query generation. It can be said as the beginning of the Google Local business listing!
• Informative sites started to come upward in the SERP after the Google Florida update. Google began to give importance to the information rich sites and pushed down the sites with mere commercial content only. Drastically the highly popular commercial sites began to lose business if there is only selling point in consideration.
• One of interesting and fruitful points in Google Florida update is the inclusion of keyword variations. Previously SEOs only targeted keywords without any prefixes and suffixes. So the competition was high. Keyword variations lessened and diverted the competition in a new path.

Above were the most talked about and typical effects of Google Florida update. If you carefully go through the points, you may see the following hints have been given by Google to the SEOs or in other words, Google indicated to the SEOs the points below to care in the further search engine optimization after the update:

• Google Florida update is a direct message - do not over optimize any site. We today also see Google banning (sandboxing) sites for keywords stuffing. With this point in mind SEOs have stopped applying black hat techniques and even website owners have stopped forcing quick and high SERP from the SEOs.
• Google values back links which are relevant only and it helps to earn SERP and page rank even. It has stopped the link managers and SEO experts relying or asking the clients to investing money on “link firms” to buy links. They are rather investing time on manual processes to get relevant back links. It is one of the best effects of Google Florida update.

• Google now started separately the Local Business Listing. And the business owners and all the site owners at large have got the chance to popularize their site locally after the Google Florida update. Particularly the competition is less or sustainable for survival of the new websites.
• Still today we find even commercial sites keeping the contents of the site very informative and Google do give those sites priority. Google Florida update has warned that do your commerce but let the customers know your products and services first and then let them decide whether to go for your products or the services.
• Now for the use of keywords with variations (highly effective after Google Florida update), the success of the sites in SERP is much high. It is fact that the consideration of the keywords in variations has relieved the SEOs from going over optimized. They have slowed down the optimization process and know that the every single initiative will be counted by Google through variations of keywords.

So finally we may conclude with the note - what Google Florida update shown to the website optimization was a baseline for the new generation search engine optimization. There are hundreds of controversies that sites with proper optimization also lost position, but afterward Google rectified the situation or the problem. But it was a red alert to the mischief-makers (SEOs) who employ black hat strategy to misguide and mislead the search engine – Google. Well, if you are looking for search engine optimizers or the companies for proper SEO of your site, you may have a visit to onlinewegbdirectory.com, the highly popular and one of the largest directories for SEO companies, graphic design companies, web design company, and all other web related product and service providers.