How Google caffeine is shaking the world

After 8th June 2010 not only the website owners but also the SEOs are feeling heat about the performance of almost all the websites in Google search. But why is this condition or situation? Is there something really weird? Yes, a typical change in the Google search algorithm has taken place. And engineers at Google has codenamed it Google caffeine! Now search has gone 50% faster than it was before the introduction of Caffeine. Not only that fresh content, relevant link exchange, regular updates are given huge priority. Even the spammers are given a simple alert that their efforts are going to be drained into sea!

Now we may try to go a little elaborative on Google caffeine and its effects on the search engine results page (SERP) and page rank (PR) too. Is it really shaking the online world of business? Let us see:

• Before the introduction of Google caffeine the SERP was simply overpowered with the popular sites. Sites with good number of visitors and elderly presence in Google used to get priority in SERP. And the site owners were relaxing as they thought - let the new competitors struggle enough before reaching their positions in SERP! But Caffeine started to give considerable good priority to the fresh content and sites being introduced to Google.
• The moment site owners and SEOs understood that the link exchange is given great amount of priority by Google, they stated random link exchange. Even SEOs influenced the site owners to buy links from sites with greater PR. And somehow or the other they are getting good response. But with Google caffeine in action things started to change! The SEOs began to see heavy fall in the performance of the sites with irrelevant or reciprocal links. They were made to think that Google is not going to tolerate this process anymore.

• Sites with regular updates are given good priority after Caffeine came into effect. Only the sites that are bound to update their content (the product sellers or e-commerce) used to care about modifications. But what about others – several organizations and etc.? Google caffeine made them to update the content on regular basis. No more relaxing with old content, start enriching sites with useful updates and find better result in SERP.
• The search result about Google product, base, books started coming in the organic search result after Google caffeine came to effect. For example Google stopped listing products without manufacture’s part number and universal part number. So the product sellers now cannot just list anything on these services of Google. More authenticated and original products are being expected by the users.
• Last but not the least is the clean or better filtration in action to stop the spammers. The induction of Google caffeine came more effective against the spammers or the websites that do not follow the minimum guidelines to get good position in Google search. No more stuffing of keywords, and other black-hat process to get good position in SERP.

In this way Google caffeine has simply shaken the sleeping website owners and the mischief makers – black hat SEOs. On the other hand the modern technologies of making the websites more interactive with videos, images and RSS feeds are counted or considered well after the introduction of Caffeine. Now all the images are included in the image searches faster than ever before. At the same time videos are given well priority in the organic search.

However, it is not that all the website owners or the SEOs are mischief makers. If your site by mistake falling prey to the Google caffeine, there is no problem, you just ask your web design company to start process of regular update for your site. You may also drop the SEO Company leading you to pitfalls. Simply change your online promotion strategy and see the good results or success coming your way. Remember Google caffeine is for the better and 50% faster search and ease for everyone who uses Google to find anything on the internet.

Is content for website a search engine bait?

In World Wide Web there are many write ups regarding the search engine bait and optimization and the use of content for website. Some people say content is one of the main things in a webpage and the overall content in a website is considered as the deciding factor against the dignity, quality, search engine rank and position of a website. Whatever, people say the web pages have to be crawled by the search engine robots on a regular basis to get the information and update of a site. But it is not that the crawlers (search robots) are going to come in your site automatically on regular basis. Rather you have to use the content for website as search engine bait – just the way hunters use the bait to catch the prey!

Onlinewebdirectory.com , a web directory for every web design company and other businesses, all time asks and suggests its subscribers and free listing providers to provide genuine and rich content. It helps the robots to visit all the websites. But you may now ask how content for website can be search engine bait? Let me tell you just a few points which will definitely help you understand the matter:

• People search with the help of few letters, phrases or terms that we and search engine consider as the “keywords”. The key words in web pages works as search engine bait. Actually the search engine robots collect the data and store them in the database. While the users search for anything the search results are drawn on the basis of the keywords present in any webpage or the site. So the content for website has to be really managed with the keywords that match the business purpose of the website.
• Quality content for website is a must. If you can maintain the quality in content, you will automatically get the visitors coming and even returning to your sites. If it does happen then certainly it will work as search engine bait! The continuous visit and stay of the visitors in your site will minimize the bounce and a message to the search engine will reach – the site is of good value. The search engine robots will visit your site and for quality of the content, site will get better position in the search engine results page.
• A regular enrichment of content for website always adds value to search engines. In other words the updates (syndicated with RSS feeds)not only helps in bringing the visitors back to your site, it works as search engine bait that throws a message to the search engine that you are very serious about your business. Even if you make small tweak in the content it will invite the search engine to consider that.
• The most valuable thing about the content for website is the presence of the links! The links work very much effectively as search engine bait. If you can arrange or stuff your web pages with relevant links and properly exchange links with the relevant sites you will see the best result of your site. The search engine robots are programmed to crawl the content for website to find out the link presence of a site in other sites. For relevant links exchange search engines take a website as important and value it better.

In this way content for website work as search engine bait. But remember, there should not be any mal-practices. Never forget the search engines work according to some mathematical process (we know it as algorithm), but men behind them are always conscious to stop any black hat search engine optimization techniques– the excessive stuffing of keywords, buying links that does not have any relevance with the concerned business, duplicate the content for website from other sites and etc - used as search engine bait. Men who run the search engines always implement various processes to stop these harmful malpractices used as search engine bait. Always try to follow the above points to create proper content for website to give your site better value in search.

Onlinewebdirectory on Twitter!

When it is Micro blogging the first name that has shaken the world is – “Twitter”. Really the chirping like birds does help to express the feelings of any sort! And this is one of the reasons every individual and even the businesses have profiles in Twitter. This social networking site has grown so powerful that even it works as a media of customer relation for the businesses. With twitter now anybody can find out almost everything.

Onlinewebdirectory.com is a web directory where anybody can find information on anything! It is a complete directory for all type of business listings. So it is very obvious that Onlinewebdirectory will certainly have a twitter profile to keep its members, subscribers and the visitors updated.

We have decorated the profile in such a way that anybody can well understand who we are and what we do. There is a clear indication that this directory is basically made for every web design company who wants to establish their foothold in the web design industry. But it does not mean that there are no other businesses listed! All types of businesses – graphic design, web hosting, software development, animation etc. list their online business with us.

Now let us see how any business listed in Onlinewebdirectory is benefited by just following its twitter profile:

• Onlinewebdirectory uses this twitter profile to interact with the world. We tweet not to ask questions related to any business facts but share our thoughts related to business growth. So the moment you start to follow us on twitter, be sure there will always be updated on latest business happenings and tips!
• As this directory has huge customers or subscribers listed, it tries to use twitter as a platform to share opinion on everything. We try to tweet on every new and exciting business opportunities getting listed with us. There is a big chance that you get a survey type opinion on your products or services. So won’t you follow to get free help on targeting or setting up better marketing policy!
• If you carefully look at the list of the followers, you will find that only most relevant businesses are following us to grow together! So whatever type of business you have keep following us and you can get the business channel and even can grow a beautiful customer- seller relation. Many businesses are getting great help, why you should back off!
• We promote the interest of our subscribers business; try to spread knowledge on several topics. Keep following us through twitter and you will see every time not only our paid subscribers or the advertisers, but every business get chance to get tweeted about their products and services! Every time we keep sharing articles and blog topics that is intended to provide business growth.
• We use our twitter profile as an augmented platform for customer service; we never forget to let you know about our newer services! How can we forget to keep you updated about the services! Keep us following and you can automatically generate some traffic to your site just twitting your best offers (those will get posted in our wall also), you never know when people will start visiting your site also.

So, what do you think about the use of twitter for your business? Isn’t it a great opportunity to grow mutually? As a responsible web directory with a simple motto to help businesses grow we are always with our subscribers, advertisers, and respect every visitor who comes to get information. We feel that our twitter profile is not ours but for all! Come let us use it in your way. There is nothing called ours, we have dedicated our twitter profile for all. Come follow it for your purpose not ours!