Saturday, October 29, 2011

Christmas advertisements - why, where and how much

Christmas and New Year seem to bring a halt to our long run of sustaining livelihood. We just love to exchange gifts, greetings and do wait to welcome the New Year with every possible pomp and pleasure! Now keeping aside a common man’s thought, just think like a businessman! Millions of dollars are spent to buy gifts and celebrate these holiday occasions. So every business would like to have a share in this money making! But there is a question -how to come in notice with special seasonal products and services while the number of competitive businesses are thousands? The answer is Christmas advertisements - while the form of advertisements are mainly offline and online, here we will have a look on why online ads, where, and how much it may at an average cost to us?

Let us first find out why you should go for online Christmas advertisements in this season! Among so many strong reasons the following can be said the major ones:
  • An effort to remain unique or visible: Well advertisements are made to attract the visitors for sure. You can showcase your offerings in your own site. But will it be possible to drag hundreds together? No, but just think if you can put vintage Christmas ads or any sort of Christmas advertisements on several popular places or the directories where hundreds come. Your visibility will increase manifold! And with little expenditure you are getting a chance to stand in the crowd.

  • Online promotion costs you less: This festive occasion never miss a chance to earn a little or lot. But to get this desire fulfilled you have to go for Christmas advertisements. The offline ads are very costly and some even bear maintenance (just like the hoardings). But comparatively online ads will cost you less, just a few dollars, while you get millions of visitors for sure. So now it is up to you to decide which one is better!

  • Launch of new products or services: This Christmas or New Year you can go for launch of season’s special products or services and earn huge. On Christmas people have money to spend on different things. But you have to reach people with your products or services. And to achieve this you need Christmas advertisements in some of the best places where people visit for anything or everything! You will find people are coming to buy products or to know about your services for sure.
Now you must be thinking where to showcase the advertisements or how much will it cost? No problem! Below are some of the ploys:
  • Ads in web directories: Wherever you showcase your ads, directories are certainly best place to get specific visitors! If you go for Christmas advertisements in a directory just selecting your preferred location or the category, you get genuine visitors who are looking for your type of products or the services. So according to your affordability you can select Christmas ads to best showcase your business.

  • Several “AdWords” type programs: Not just Google AdWords, there are several advertisement programs where you can infuse the Christmas offers. On the other hand you can find out varied options of Christmas advertisements offered by those advertisement campaign providers. And interestingly you can fix the budget or choose different modes of ads to be shown as per your marketing strategy.

  • Ads in your own website: You may have good number of visitors to your site due to superb SEO process but your budget is tight. You may put your Christmas advertisements in your own site. Here you have all freedom to show your products or the services without spending a single buck for display! But here your ad media (banners, link texts and etc.) have to be strong enough to highly attract the users.
Well, your mind might now be thinking that the Christmas advertisements will cut deep into your pocket! No way! Cannot believer me? Yes, you can stick to your budget at the same time can bring out the benefits of advertisements! Now let’s have a look at some expenses connected with the display of Christmas ads in web directories.

A banner ad can cost you only $150: Just think – you are choosing one of the best directories to showcase your best banner for Christmas advertisements. If you choose the home page or the individual category page matching your business there will be great return on this little expense as you get the maximum chances of click through.

A $75 can post your ad just in the header position: For every directory the header link position is vital as this place shows the menus while it remains as the best point of attraction for every webpage. And some of popular directories offer you to place the best Christmas advertisements just above the header menu in the form of links or banners! You can take this opportunity as visitors tend to find everything fast and if they get it just in the header links they certainly tend to visit.

Sponsor links for $60: In every directory there are places to showcase sponsored links. You can use this place for Christmas advertisements as directories also show them specially highlighted. The placement may be in the right or left side panels of the layout. Some directories even name this links as related sites and the chances of hits increase more. Take the opportunity to showcase your ads there.

Even 3 ¢ per day can get you ad link: Last but not the least a one way permanent link for 3 ¢ per day can be yours for showing the Christmas advertisements. You have to choose certainly a directory that has popular pages for your business category. If you find such a web directory then place your ad there as those links can bring visitors to your site! Isn’t it great? So what are you waiting for?

Well the adwords type ad campaigns for Christmas advertisements can also bring business for you, provided, you have chosen one of the best SEO services company which can lend you the expertise of AdWords experts. Finally if you think that designing banners or the ads can be a headache, forget it. Choose a web design company (for lots of available ones in directories or search engines) which can assist you in designing the advertisements. You may even ask a web development company to re-design or modify your present web layout to fit the festive mode. If you like to get your Christmas advertisements created by a freelance graphic designer for some tight budget, then also the idea will be just nice one.

Hopefully now do not have any doubt over creating the best Christmas advertising campaigns to greet people world wide with a chance of making business too. So what are you waiting for? Let's give a kick start to one of the Christmas advertisements today!

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