Online ad campaign - first world Vs third world

Day after day people are becoming more dependent on internet. In almost every step they try to surf the internet to get informed. So now the online presence has become a must for every business. But how would a business find attraction in the crowd of rest thousands? The answer is simple – online ads would give better exposure to your business. But this does not mean that awareness about the internet or the dependency on internet is same in third world countries in comparison to the first world. Well, the dependency is increasing in third world countries. But the use of online ad campaign still targets people of first world mostly. There are some good reasons behind this. It is not only the awareness; they also have little better understanding about the usage of online ads.

Online web directory is one of the best places to showcase the online ads and we have an analytical data on the click through of the online ads from first world and the third world. However, here we are concerned about running the online ad campaign and would like to know why comparatively businesses in first world like to go for online ads rather than the third world. Let us now try to look into the things:

• Awareness: In the first world countries people are more aware about the internet and its usage. So running online ad campaign to target these people would bring more success. But this does not mean that people in the third world countries do not like to click through the online ads. But the ratio is lower in the third world countries.


• Thinking differently: If you can run a little survey, you will find that the thought process in the third world countries is changing but in slow pace. People in first world have a tendency to go beyond the conventions. So having some innovative online ad campaign can bring back good business return.



• Handful of money: There is no doubt that people in the third world countries like to spend more online than their third world counterparts. So investing in online ad campaigns with the target to these rich people would bring better return for sure.


• Careful about long term goal: In the first world countries people generally want to find out or plan things on long term basis. So running online ad campaign always carries a possibility of good return in long term. In the third world countries there are so many festivals and the life-span of ads are very less. So bringing results through online ads that target third world festivity is always highly feasible.

So hopefully you have understood how the probable scenario of online ad campaign is. But there are scope of hundred arguments on this apparently simple yet truly complex comparison of approach to online ads from the third world people and the first world. The internet is rapidly grabbing its share in the third world also. So while thinking of running online advertisement campaign take care for the audience of both the world. Well for getting better response from people the online ads have to be attractive in design. To create attractive online ad content for long term online ad campaigns find out the best web design company or a freelance graphic designer. You can take help of online web directories to find out best deal for you.