Top 10 reasons to use Google analytics for future planning of your online business

Every business aims at better return on investment (ROI) and that is not possible without proper analysis on the initiatives taken or fixed to reach a set target. Well, for offline business you may have different types of analysis process but in case of online business you got use one of the best online analytics tool. And thanks to Google for coming up with a great tool “Google Analytics”. There are lots of benefits if we use Google analytics to plan future steps to improve business. This tool does not only provide extensive report on the traffic to a site, it does report on the events, ecommerce information, status on paid campaign, business target benchmarking and lots of things. More on these is its support, easy access, and right to use it free!

So, when our customers ask Online Web Directory (a renowned web directory for every web design company and all types of businesses) for some suggestion on the improvement of business returns, we do tell them first to use Google analytics for tracking their present and every online business development initiatives. Now you may be thinking otherwise! What could be the best reasons of not using other tools than Google Analytics? Well, here are the possible top 10 reasons to use Google analytics.

• Report on visitor activity: You need to know the visitor flow to your site. Not just the number of visitors coming to your site, you got to know from which geographic location they are coming, how long they are staying, with what specific terms they are searching and everything! And know these things you have to use Google analytics. It is the best tool of its kind to provide such extensive data. You may even know the IP address of the visitor!
• Track Ecommerce transactions: Yes, it is possible to track the ecommerce activity of a site! When you use Google analytics, you just put a brief extract of transaction code in the analytics, you just get details on the specific behavior of the customer while trying to purchase products from your site (but it does not track personal information).
• Benchmarking: Don’t you think that you need to get a comparative business analysis between your business and the competitors? Yes, you need it! Otherwise, how would you understand the progress of your business development process! Use Google analytics to set your business target and compare it with others.
• Analyze your paid ad campaigns: For the business promotion, online businesses run several paid advertisement campaigns. It is very much essential that you properly analyze how the status of the campaigns is. For example, Google AdWards is one of the most successful pay per click advertisement campaigns. If you use Google analytics, you can easily track how the campaign is running, what steps should be taken to run the process more successfully.
• Getting analysis on keywords, links: When you use Google analytics, you get complete and extensive analysis on what keywords the visitors are searching your site with, which search engines are used to find your site. Even you come to know what links are present or removed from your site. Through these data you can easily plan or get better concept on restructuring your keywords and link exchange process.
• Automatic update for bug fixing: No other analytics tool comes with automatic update and bug fixing facility than Google Analytics. There are chances that other tools fall prey to bugs. And to fix the bugs you need to dump the version and get a new updated one. But the moment you use Google analytics, you are free of these headaches as it comes with automatic update to latest versions. So you find the bugs are fixed (if any) automatically.
• Easy to install and use: If you go by comparison with other tools, you would find that use of Google analytics is very easy. It gets installed fast and smooth way and the use of it also no doubt easy. You will bet comprehensive help in using the tool for your business purposes.
• Better support available: Sometimes it may be the case that you do not understand some of the analysis or may by chance find that you need some support from the technical team of the tool to use it better. Here you will find that you have taken the right decision to use Google analytics as its support team and the community is always ready to help or provide solution fast! So there is no tension at all.
• Better assigning privilege: If you use Google analytics you would find that it comes with administrator assigning facility. So you can offer any superior or junior to you the privilege of accessing the tool for analysis and planning. There is hardly any other tool in the market to come these facilities. You may impose various restriction or control on the use.
• Last but not the least – it is FREE: There are several analytics tool available in the market but most of the useful ones come against subscriptions. And for this very reason, so many businesses cannot use this tool. But every business can use Google analytics for free. So avail the opportunity to use the best tool and plan your business growth from today.

Hope you understand the above points. However, there are several other good reasons to use Google analytics tool. But we think these ten are the top ones. Well, opinions do vary! What is most important for all of is its use in business growth.