Thursday, May 19, 2011

Google webmaster tools: How helpful in increasing traffic to your site

Increasing traffic to a site is one of the primary goals of any online business. And the site owners can put anything on stake to achieve the best level of visitor input and business. They are ready to hire SEO experts and the webmaster to maintain the visitor activities in their sites. There are many online software available to help the webmasters track the visitor activities – one is - Google webmaster tools.

Now not going by comparison or discussion of several other tools, we may cite here some of the best reasons to use the webmaster tools to track the increasing traffic. Now let’s see some of reasons:
  • Check the crawl error: With Google webmaster tools the account holder or the webmaster can check if there are some crawl error in a site or not. With this check, the webmasters or the site owner can understand if the site is presented well to the web spider or the search robot. If the site is not properly presented to the search engines, it will detect in the crawler error page. The lesser the number of errors, the better the increasing traffic flow to the website.
  • Presenting site links to the users: A site has to be presented well to the visitors. With Google webmaster tools a webmaster can optimize site links so that important links come in show directly in the SERP. If a user gets, the site links directly then he or she can easily hit the page in look out. It will certainly help increasing traffic to the site.
  • Sitemap issues: Every one of know that sitemaps are very important for every site. It helps the search engine robots to index the site properly and visitors to find the navigation. Now say, a new URL is created then it has to be notified to the search engine! With the Google webmaster tools the robot can be invited to index the new URL in its database. The fast inclusion of the new and important pages will help increasing traffic.
  • URL removal: With the use of Google webmaster tools analysis report, a webmaster or the site owner can find out if the site has some 404 page (page not found)or a web page that has less use to the visitors or not. And with this tool a webmaster can block a page from the view of the visitors in Google results. So isn’t it helpful for increasing traffic to a site with no irritating 404 page for the visitors to see!
  • 301 redirect/change of address: One of the best uses of Google webmaster tools for increasing traffic is re-directing the total visitors to a new domain or site address. Some times existing site address has to be changed or new domain has to be created. In this case there is no losing of existing site traffic, if webmaster uses this Google webmaster tools option to inform Google of the situation.
Hope with the following points you have understood, how with little care and proper use of the Google webmaster tools any webmaster can fruitfully engage time and manpower (SEOs) for increasing traffic. Well, if you have any hesitation in selecting the service providers, you can take the help of a web directory. And more over that, there you would get information of the entire website building matters – information on web design company, web hosting company and everything!

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