Dos and don’ts of website link exchange

There is no doubt that every one of us either engage ourselves or hire search engine optimizers to see our site on top of the search engine results page (SERP). And it is fact that website link exchange is one of the major processes to get better SERP. At the same time all of us know that link exchange process cannot be relentless or without proper strategy. There are always some dos and don’ts in all kind of practices; website link exchange is no exception. For say, you should not continue link exchange with irrelevant, illegal sites, buy links or use automated process to exchange link.

Like all other major sites, Onlinewebdirectory.com, one of the largest and popular web directories for web design company, does adhere to some dos and don’ts in website link exchange process. And here we are trying to put forward some of the major points that are going to help the readers of this blog in link exchange to get maximum benefits.

• First of all, try to create a separate link page and keep it well connected with the home page. A link page should not consist more than 100 links as search engines only value the first 100 links. So you should also eye exchanging link with sites that follow this strategy.
• In website link exchange, link only with relevant sites. It is not that you go for all the sites that you come across on web. Some people are found lured in exchanging links with highly popular sites with higher page ranks, though the sites are not having any relevance to their business. If you tend to do this, your site or sites will be not valued by the search engines.
• Do not exchange links with illegal sites or restricted sites. All of the major search engines have some restriction in valuing the website link exchange. Sites that spread violence, pornography, terrorism, gambling or any extremism are not given any importance by the search engines. A website exchanging link with such type of websites may be banned.
• Try to go for 3way website link exchange process and avoid the reciprocal (2 way) link exchange. Actually search engines value the link backs “in the sense that for necessary purpose the links are exchanged between sites”. But now for most of the webmasters, website link exchange is “solely” to get better position in SERP and page ranks. To restrict this tendency a little bit, search engines have started valuing less to the two way (reciprocal) link exchange. So you have to eye on 3 way (ask others to link with your partner or known sites instead of putting link on yours) exchange process where your link is not found on other sites by the search engines like 2-way process.
• In website link exchange process always your initiative should be to exchange link with sites that have higher page rank, Alexa rank and cached by the search engines. Search engines like Google value back-link to increase page-rank of a site which is linked with higher or similar ranked site. And how will you know that a site or page is eligible for link exchange? If it is not cached by the search engines like Google, then it is not eligible for link exchange.
• Do not go for automated website link exchange software, link firms or link trading. Sometimes these software or firms exchange link with sites which is irrelevant to your site and your site may become vulnerable to be banned. These techniques are easily caught by the search engines. Always go for manual link exchange, it helps you genuinely.
• Proper monitoring of the complete website link exchange process is more than essential. You can never be careless in this process. If you don’t keep attention, your website may have link with a site that does not provide “do-follow” link. You will never understand that automated link exchanges are coming your way.

The above are some of the major points to remember when anybody or a webmaster goes for website link exchange process. There are lots of other points that you may find out in several web tutorials and web documents. Reminding you once again that what is written above are from the practical experience of us. At least you should know that you are trying to get the best result for website link exchange process, not a short cut to success in SERP. Finally to sum up the things we can say be positive, have patience, and avoid all the misleading techniques of link exchange. If you do not find out the relevant sites for exchanging links, you may visit web directories like ours. Your path to success will get a big start. Best of luck for your link exchange initiatives!