Google local business listing - how much efficient to drive targeted traffic?

Every business on the web is in quest to get traffic to its own website. There is hardly left any initiative to be employed to get worldwide targeted traffic. But I want to ask the business people just one question – have you ever tried with Google local business listing? If you have tried it, is it giving you the expected result? You should be amazed to know that Google local listing really provides a steady growth of traffic to your business portal (website). What I can tell you is that, only knowing the proper way to use the Google local business listing process, any business, be it small or large, can grow to its target of reaching the world audience fast.

The first thing I should convey to you people is what information the Google local business listing procedure asks from one and how they are relevant:

• The business name: In local listing your business name is well highlighted. And it leaves a mark on the mind of the viewers.
• Business address: This is the main factor in local business listing. People search by their local or native address and Google local business listing shows the nearest service provider to them.
• Contact details: In the listing there is always phone numbers and email addresses to get in touch. The contact details are also well highlighted in the listings.
• Small description and mapping: Through a precise description people, at a glance, come to know about service and products a business is offering. A map helps to find the exact location.
• Option to enlist web address: A business can provide its web address in the listing. This is the most added advantage to provide the customers a chance to know things in details, just with a click.
• Category: It is very much crucial to categorize a business properly. Google local business listing provides fine chance to come under specific category which helps to group a business locally.
• Photos and videos: A business can well showcase its products photos and videos in the listing. It is a great opportunity to lure the customers to their desired product and services.
• Payment mode & hour of operation: In Google local business listing a business can also notify payment mode and hour of business. A customer understands their capacity to purchase any products or services and know timing of availability.

These are the main information a Google local business listing requires from a business to get enlisted. Besides those, there is also an additional information adding option. However, now the question is of getting traffic to a business website through Google local business listing.

As you can see that the above points are conveying the total business matters to the web world, now I am going to point out how those listing information are helpful as SEO factors for a website to attract targeted traffic to a website:

• The SEOs well optimize the description and title tag for the Google local business listing with the primary keywords of a site. It helps people to find the local businesses.
• Local listing is for people to get products or the services locally. This helps to gather traffic to the site primarily less but help create a base of customers. More the returning traffic is more the chance to increase sales.
• The competition is less as the business is categorized and searched in local perspective. In normal Google organic search, competition is high, but in local listing category makes search precise and targeted. It helps to get initial ranking fast too.
• Through the videos and photos you can lure the customers. Without having to search your best products, customers get glimpse of it. Those help grow faith in your products or service and chances of returning increases.
• There is a direct chance to promote web address (URL) through the Google local business listing. People come searching their desired product or services locally and get your web address and clicking it. They get the total description of your business. Thus your website traffic increases.
• It helps to understand the trend of the visitors towards the particular business. You and SEOs understand what products or service and what page is popular or less popular to visitors. Good analysis help to build prefect future strategy.

Now you can well understand that Google local business listing gives you a chance to get local potential customers and help your search engine optimizers to gather momentum for global traffic flow. Interestingly you have to agree with me that Google local business listing provides filtered traffic to your site. So it is very much necessary to use local business listing for growing business and traffic to your site. But at the same time, I am afraid to say that people are yet to utilize this unique and very much efficient technique of growing business and traffic to its full strength.

If you still have not exploited the strength of Google local business listing, list your business today. You can try hiring a web design company or expert and SEO company to optimize and enlist your business. And to get the best SEO Company, you can try onlinewebdirectory.com, a popular web design directory.

How google dance affects a web design company

When king of pop music Michael Jackson dances to the beat of his exotic numbers, everybody simply feels as if in the heaven of sheer pleasure. But what happens when the matter is about Google dance! I am sure, everybody is not affected but it does cause fast pumping of blood in the hearts of webmasters because all web design companies, web development companies rely on webmaster’s reports of drifting page ranks and search positions of their websites.

Now we may have a brief look about what is Google dance all about:

• Google dance is all about update of index in the Google servers. After regular interval, say a month, Google clears the cache of its last crawl data and uploads the new data to all server one after another.
• The update of index follows on one after another in more or less 10,000 Linux servers. This is one of the reasons of fluctuating search result for incomplete update in different servers or existence of both new and old index together.
• Google uses DNS (domain name system) to show the results. Every data center has unique IP address and Google responses with result of the nearest data center for search query. Search results differ for change in location of data center.
• Googlebot schedule the sites for dance indexing. The bot visits sites for regular update. If any site is with irregular update, it stops visiting the site and puts the site in queue for Google dance. And suddenly at the beginning of dance we find page ranks go haywire.
• Reshuffles take place to return to the previous state of results. Ultimately Google does another shuffle to match the result of all the data centers and slowly the situation begins to come under control.
• It is easy to track the Google dance. Check it with www2.google com, www3.google.com and the result will vary for dance. If the results don’t vary, presume that the dance has stopped.
• Finding Google dance, webmasters submit new sitemaps and cause another force indexing of the resolving situation. Webmasters see the new result and resubmit sitemaps to force re-indexing. This lengthens the effect of dance.

Let’s see how Google dance is affecting the business of the web design companies and all who’s bread and butter depends on the fall and rise in the performance of their websites:

• The results of every search just go haywire. This update shows search result fluctuating now and then. A viewer may get confused to see different results after few hours even.
• Google dance is little lengthy. So it takes time to get back the previous rank and business of the websites gets affected throughout these days.
• Googlebot visits sites to find regular updates. If the sites are not regularly updated those are scheduled to be indexed for dance. And naturally search results will be affected and business returns may fall.
• After primary shuffle, search results differ till the reshuffle. During this period new sites come upward in search result and scoop business share from the previous top ranking sites.

As I told above, it is very important to track the dance. So every web design company and other companies whose businesses are solely online come under loss for a few days. And eventually every now and then algorithm update and indexing change happens. So it is very much important that the webmasters regularly guide the designers and developers to do some useful changes of updates in the contents and the websites as a whole.

To sum up we can say now everyday is as important as the period for Google dance to come. If the webmasters do follow the dance effects and web design companies do care for necessary updates of the sites to make those user friendly, there will not be any drastic situation for Google dance.

Webmasters at onlinewebdirectory.com does care for each and every latest updates to Google algorithm and indexing process. This is why businesses trust us as a web design directory and we are growing at high pace.

How to survive the dewey update

When the question of survival comes, people get confused! Who will survive, why it came down to survival and lots of questions start brewing inside the tea pot! As a result the web geeks start serving it hot! However, "dewey update" had come to sip quite a few months back. But it has swept the sleep of the search engine optimizers and webmasters very recently. They even dream of falling search engine ranks page (SERPs) for effect of dewey update.

What’s this ghost all about? Why is it creating headaches to search engine optimizers? And how websites can glide away of its deep impact? Let’s have a little discussion. The discussion will be in three parts- what started to come in search results; the present situation for dewey update; and at last the solutions for Google dewey update.

What was the situation after the dewey update:

• The consistent top 10 ranked sites were falling to second page in the search results or even going beyond to unexpected pages.
• Google’s regional data centers were showing different search results with same keyword search.
• Book results were coming on the first page and sometimes those are affecting the results for last three spots.
• Old dated material or even spam sites were sometimes coming to top results. Even sub-domains were reappearing to search results.
• In the product and service queries branded products, shopping sites were given importance heavily. Even new ecommerce sites were shown.
• Sometimes Google products were given maximized importance in the search queries. Though there were better sties with better products.
• Back link counts were changing in whimsical way. And that hugely affecting the search results. The webmasters were unable to tract the process.

Seeing these effects for dewey update no webmaster or the search engine optimizer can remain mum! They were totally confused to understand the search logic and the then search engine algorithm change or update. They felt little relief about sure algorithm modulation when Matt Cutts posted a thread on WebmasterWorld forum asking if there is any difference in the search result of regional data centers. And Matt also wanted to get reply with the word ‘dewey’ in the subject line. The confusion was again fueled by Aaron Wall on February 2009 in seobook.com. He commented about Google’s increased interest on branded product and service and he said it has relation with dewey update.

However, now the things have little changed and the things are little different. Let’s see what has changed at present though dewey update is effective:

• Now books results are not affecting the top ten results, instead it is coming just after the regular results.
• The old and spamming sites are not given priority and sub-domains are not coming strangely.
• Back link counts are not decreasing without proper reasons. And link exchange process is properly valued.

But the question is about the remaining things or points that did not changed after dewey update! What about those points? There are some probable reasons of this type of remaining effect after dewey update. We may have some light on this too.

• Google is bothering the cliché search engine optimization after dewey update. For example, improper content development for search engines crawlers only. This is having great effect on some top ranking sites.
• Google has already announced to implement Google Caffeine and after it is effective there will not be any mismatch of different regional search for same keywords. And new content will always come up.
• Google is tracking the useless link exchanging policy. The improper link exchange policy for getting more back links is strictly tracked and relevant back links are given priority.
• Advertisements are Google’s bread and butter. It will give importance to branded products that put advertisement through Google Adword and other advertisement policies. Whatever is the dewey update effect or anything, those will not affect Google’s advertisement policy.
• Last but not the least; Google has to prioritize little to its home products for its own sake. It is no way any mischievous act and bad effect of dewey update.

So with this discussion should we come to the conclusion that webmasters and search engine optimizers are going to lose importance for dewey update? And Google has totally become somehow Yahoo which is blamed as partial to money making! No, this is not the case, rather we can say the tussle between the optimizers and search engine experts have become tough after dewey update. Google simply is trying to say, the search is going day by day more human-centric. It is trying to prove, be positive to optimize positively.

What is going to be the probable solution to meet the demand of Google search engine? How can we see our optimized websites showing good results? I can tell you some true facts coming out of different webmaster’s brains after dewey update.

• Try to showcase web content that is human readable and is getting regular updates. Stop unnecessary use of keywords. Say no to keyword stuffing.
• The site content should be compelling to let readers come back to truly being informed and served with the juicy and good content.
• Adapt the proper link exchange policy and stop link trading and exchanging with low quality or the irrelevant links.
• Develop webpage layout structure that is appealing to human eyes yet works according to search engine policy.
• Spread network positively with social networking and do care for other search engine results. This is also valued by Google nowadays.

So do not worry about what is happening inside Google’s office or how algorithm is updated or changed. The positive optimization was effective and will remain effective in future.

If you are interested to get more webmaster and search engine optimization related information, you may visit onlinewebdirectory.com which is a directory of web design company, graphic design companies and webmasters.

How useful is a software directory for a software development company?

"People nowadays like to be together not in the old-fashioned way…but, instead, huddled together in traffic jams, bus queues, on escalators and so on. It's a new kind of togetherness…but it's the togetherness of modern technology."

Ultimately the togetherness counts. Our rush to pace with time has made us isolated from the world. But isolation is no solution. We grow when we come and stay under a roof. With this concept kept in mind "Online Web Directory" is paving way for all software development companies. We want to grow together and share our joys together.

You own a software development company and you have a website for its online business? Fine! You have lots of expectation from the website. But it is not performing up to its expectation. I want to know, have you tried to enlist it in a web directory? An association with a web directory can pull online business of your software development company to a great height of success.

A software directory has some of the best features that can easily promote your software development company. Let’s see how:

• A visitor wants to find anything fast and in an organized way. A software directory enlists lots of companies but the search result is organized and fast.
• Finding anything through directory means getting more options. In software directory people find several categories as county, state etc. Visitors can choose a company from his or her nearest location or offshore.
• Everybody wants to reach a reliable company. A directory enlists only verified and trusted companies. There is no chance of getting cheated.
• People want to get information in precised and integrated way. In a software directory a software development company can beautifully present and market itself in short and attractive way.
• Enlisting in software directories let you come in association with similar companies and it provides opportunity to spread contact with related companies. The business possibilities may increase.
• Showcase your company to maximize business potentiality. If you can showcase your software development company with an advertisement like a banner or text link in a directory, it will increase your business prospects.

So enlist your greenhorn or growing software development company in a popular software directory and explore all the prime possibilities of increasing your business manifold. Directory enlisting is the easiest process available to everyone. Whatever is the process of enlisting - free or paid, ultimately you are going to get benefited through it. Above I have only mentioned the most useful factors of software directory listing and association. There is other usefulness of directory listing. You may try onlinewebdirectory.com and get benefited. Your company will come to the notice of the world for sure.