Christmas advertisements - why, where and how much

Christmas and New Year seem to bring a halt to our long run of sustaining livelihood. We just love to exchange gifts, greetings and do wait to welcome the New Year with every possible pomp and pleasure! Now keeping aside a common man’s thought, just think like a businessman! Millions of dollars are spent to buy gifts and celebrate these holiday occasions. So every business would like to have a share in this money making! But there is a question -how to come in notice with special seasonal products and services while the number of competitive businesses are thousands? The answer is Christmas advertisements - while the form of advertisements are mainly offline and online, here we will have a look on why online ads, where, and how much it may at an average cost to us?

Let us first find out why you should go for online Christmas advertisements in this season! Among so many strong reasons the following can be said the major ones:

• An effort to remain unique or visible: Well advertisements are made to attract the visitors for sure. You can showcase your offerings in your own site. But will it be possible to drag hundreds together? No, but just think if you can put vintage Christmas ads or any sort of Christmas advertisements on several popular places or the directories where hundreds come. Your visibility will increase manifold! And with little expenditure you are getting a chance to stand in the crowd.


• Online promotion costs you less: This festive occasion never miss a chance to earn a little or lot. But to get this desire fulfilled you have to go for Christmas advertisements. The offline ads are very costly and some even bear maintenance (just like the hoardings). But comparatively online ads will cost you less, just a few dollars, while you get millions of visitors for sure. So now it is up to you to decide which one is better!


• Launch of new products or services: This Christmas or New Year you can go for launch of season’s special products or services and earn huge. On Christmas people have money to spend on different things. But you have to reach people with your products or services. And to achieve this you need Christmas advertisements in some of the best places where people visit for anything or everything! You will find people are coming to buy products or to know about your services for sure.

Now you must be thinking where to showcase the advertisements or how much will it cost? No problem! Below are some of the ploys:

• Ads in web directories: Wherever you showcase your ads, directories are certainly best place to get specific visitors! If you go for Christmas advertisements in a directory just selecting your preferred location or the category, you get genuine visitors who are looking for your type of products or the services. So according to your affordability you can select Christmas ads to best showcase your business.


• Several “AdWords” type programs: Not just Google AdWords, there are several advertisement programs where you can infuse the Christmas offers. On the other hand you can find out varied options of Christmas advertisements offered by those advertisement campaign providers. And interestingly you can fix the budget or choose different modes of ads to be shown as per your marketing strategy.


• Ads in your own website: You may have good number of visitors to your site due to superb SEO process but your budget is tight. You may put your Christmas advertisements in your own site. Here you have all freedom to show your products or the services without spending a single buck for display! But here your ad media (banners, link texts and etc.) have to be strong enough to highly attract the users.

Well, your mind might now be thinking that the Christmas advertisements will cut deep into your pocket! No way! Cannot believer me? Yes, you can stick to your budget at the same time can bring out the benefits of advertisements! Now let’s have a look at some expenses connected with the display of Christmas ads in web directories.

A banner ad can cost you only $150: Just think – you are choosing one of the best directories to showcase your best banner for Christmas advertisements. If you choose the home page or the individual category page matching your business there will be great return on this little expense as you get the maximum chances of click through.

A $75 can post your ad just in the header position: For every directory the header link position is vital as this place shows the menus while it remains as the best point of attraction for every webpage. And some of popular directories offer you to place the best Christmas advertisements just above the header menu in the form of links or banners! You can take this opportunity as visitors tend to find everything fast and if they get it just in the header links they certainly tend to visit.

Sponsor links for $60: In every directory there are places to showcase sponsored links. You can use this place for Christmas advertisements as directories also show them specially highlighted. The placement may be in the right or left side panels of the layout. Some directories even name this links as related sites and the chances of hits increase more. Take the opportunity to showcase your ads there.

Even 3 ¢ per day can get you ad link: Last but not the least a one way permanent link for 3 ¢ per day can be yours for showing the Christmas advertisements. You have to choose certainly a directory that has popular pages for your business category. If you find such a web directory then place your ad there as those links can bring visitors to your site! Isn’t it great? So what are you waiting for?

Well the adwords type ad campaigns for Christmas advertisements can also bring business for you, provided, you have chosen one of the best SEO services company which can lend you the expertise of AdWords experts. Finally if you think that designing banners or the ads can be a headache, forget it. Choose a web design company (for lots of available ones in directories or search engines) which can assist you in designing the advertisements. You may even ask a web development company to re-design or modify your present web layout to fit the festive mode. If you like to get your Christmas advertisements created by a freelance graphic designer for some tight budget, then also the idea will be just nice one.

Hopefully now do not have any doubt over creating the best Christmas advertising campaigns to greet people world wide with a chance of making business too. So what are you waiting for? Let's give a kick start to one of the Christmas advertisements today!

Effective Christmas advertising for small business

This Christmas you are not going to miss the chance to earn a few extra bucks just like every year right? Especially every small business waits for the special occasions to come. Christmas being the biggest holiday session which continues till the New Year, all the small businesses like to offer their best of products or services with the expectation of some extra earning! But how would you be able to reach the world fast and effectively? Answer is simple - availing Christmas advertising services over internet – advertising in popular directories.

People love to acquire information from internet, especially from directories as those are the most reliable and convenient storage of huge information! At a time any user can gather information about product or services via several categories, location and preference. Any business, however small it is, can come to notice of thousands just going for a Christmas advertising scheme.

We know it is not possible for small businesses to spend huge money on advertisements. So let us now see some effective means for Christmas advertising in directories. Hope the schemes available for Christmas would benefit you hugely.

• Premium ads in major pages: If you have a small business and want to expose your Christmas offering in the best possible way through a directory, you should go for premium ads which will be displayed through all the pages of the directories. Think just spending a hundred Dollars or so for Christmas advertising, your offerings are coming into the notice of thousands.
• Banner ads in major places: If premium ads are not in your budget, you can easily go for some banner advertisements in specific locations (may be in header or the footer) of a directory. With this type of Christmas advertising you can lure the visitors to your website as banners are very attractive to the eyes. Almost all the popular web directories offer banner ads particularly in this Christmas occasion for short period of time. You just have to grab a position for your business.
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  Text links: While it may be the case that you do not want banners, you may go for text. Just with the power of words you may pull crowds to your business portal! Think if you go for Christmas advertising in a popular directory with text links, it will cost you very low for gathering audience effectively. You just have to determine the exact location for displaying your ads.
• Make best of one time offers: It is fact that many times some of the directories offer once in a lifetime offer. As a small business owner you should eye for those ads. Just like the one way permanent links, many directories in Christmas will be offering varied ad schemes to fit in your budget. You have to keep your eyes on those Christmas advertising schemes or offers to reap benefits for a long time.

Well these are some of the effective ways through which you can advertise your small business aiming at the world audience. Onlinewebdirectory is one of the most popular web directories for every web design company and all other sort of businesses. We also offer various Christmas advertising schemes especially aiming at the growth of small businesses. You may advertise with us at really affordable rates yet best display opportunities for sure. Offers are valid for a limited time period. So, Hurry Up!

Google page speed service helps to deliver better web performance

From a small website owner to a large enterprise class site owner everybody like s to see their websites performing superbly! Don’t you? To find your site nicely rather fast performing, you are ready to go almost every extend! Well to reduce a little burden from your head Google has been trying its best as it likes to faster performance of web pages. Yes you got it right – Google page speed service is now available and it is supposed to speed up the loading of web pages by 25% to 60%. You do not need to think about changing your existing web host just sign up and point your DNS to Google and find your web content is optimized and delivered through the servers of Google.

Hope you would be thinking what's new in it? Google had earlier introduced better page speed extensions and performance tools but in vain. Now this time it is going to be something improved! Well, as a valued customer of Online Web Directory, a directory for every web design company and all other businesses, you always get tips on better promotion and performance of your online businesses - this time let’s find if really Google page speed service is doing some good and if yes then how!

• Little relieve from the optimization cost: Every time we build a website we have to think about its web “page performance” optimization. And to achieve level best web performance – compression of image & JavaScript, concatenating CSS, use of GZip file format and other processes are applied and the page loading time gets faster. Forget taking these headaches – Google is there to do these things with its Google page speed service. Its great right!
  
  
• No problem if your web host is providing slow server: Do not get worried if your selected web host is providing you slow hosting service. Just use Google page speed service through which you will only point your DNS CNAME entry to Google server and it will crawl, cache and propagate your site content to its wide-spread network of servers.
  
  
• It works for your static website: It is really good news that your static site can avail the Google page speed service! You just need to add your DNS record to Google hosting service and you will find that Google is automatically caching your site and the users will visit your site through Google network! But sad news for those who have dynamic site with data base and all. Google is yet to implement the service for dynamic sites. Interestingly it does not support "https", blogger account or other services hosted through its own network. Won't you think twice why it is not supporting its own service? The Giant is trying to devour the small service providers and has intention to become the single player in the market!

Well these are the facts to consider before you go for Google page speed service. Again the service is in its nascent stage and the 'Team Google' promised to improve on the facilities against functionalities. Currently Google is providing this service for free but in future it will be a paid one. Remember you have to be wise in your decision and mind if you are to rely on Google or not. Hope you take the right decision!

Google+ Vs Facebook: Will it be a shift in the gear for being more social

Well there is no question of remaining out the social network! When you are daily investing more time in our work, hopefully you like to steal a few minutes through out the day to log in to your Facebook account for sure. Same is the case to the millions of people having their account in Facebook (FB). Indeed the FB team is inclined to develop the social site every time anew.

How about the Google! Have you forgotten that the search giant had promised to come up with something better than FB. After constant trial and error process, it has now come up with Google Plus (you may also call it as Google+). A new initiative from Google to add something Plus (+) in your social connection. Sorry, in your every internet activity.

Up to this everything is fine. Let begin journey of another social networking platform. But the case is not so! We are amazed to see how people are joining Google+ within just half a month of its launch it has gather more than 10 millions of users. The question is – are the FB users shifting to the Google+ or simply trying something new like you (hope you have sent Google to include in the beta version already).

As a valued subscriber of online web directory, directory for every web design company and all other businesses, we ever like to inform you about the latest happening in the World Wide Web. So let us see how people are having a try on the Google+ and still FB is so popular for sure. Is there any contest or not:

• How original you are in your social network identity: Till date creating an account on facebook is as easy as a child’s play. You do not need to be original and may create various pseudonymous accounts. Just create an account and go social with the FB. But Google is trying to emphasize on the originality and trying to find if you have any such profile on the web or not. It will not approve your account on Google+ if it does not find you present in the same name over any other sites through out the internet.
  
  
• Making your usage private: Well, you may be having some privacy concern on the usage of the social networking sites! Thanks to facebook for not using your private information (other than what is in profile). But Google+ will be using, rather, recording your activity to understand usability. With FB you can only send private text messages but with Google + now send video messages.
  
  
• Now a real ‘Adda’ with friends: After being socialized with FB you have been chatting with friends individually. But haven’t you ever thought of chirping together in a group? Yes, now with Google+ you can connect with maximum 10 numbers of friends at a time and whoever speaks anything will be shown highlighted.
  
  
• Exercise your franchise online: Oh sure, why use only the ballot box or the electronic voting machines to share your political will? Let the world know (certainly if you wish not to share with + one person) what you like when surfing the internet. But before that you have to have a Google+ account for sure. Yes there is “like” option in the FB but you need you cannot see the linking from the SERP itself. Think, online promotion has got better isn’t it?
  
  
• Changing the direction of bullets fired from the gun: Seriously speaking, have you got any chance of modifying your comments made through the FB accounts? Yes, you could remove them – there was no edit option! Use Google+ and you can edit your comments posted once. So for little or silly mistake you do not need to lose your overall concept and structure of the comment.
  
  
• Trying to go Ad free: If you have a look on your FB account, you will see that it has gone very much advertisement oriented. Even the charm of the networking is going little bit boring to see too much advertisements! At least Google+ is coming with the promise of showing no or less ads. Let’s see how will be the advertisement preferences!

Well these are only a few features that are attracting people towards Google+ so fast. Hope team FB will certainly look into the matter. One interesting point to remember here is that the beta version of Google+ picks out professionals (mostly working professionals) whereas it was only college goers for the Facebook! So it does not matter that within one month it has got huge popularity and it will continue for ever! Let us see how Google is keeping its promises to bring something new or the “Plus” factor in social networking – rather world wide interactivity activity.

Google rich snippets making SERP more than just the heap of links

Yes, until recently search engine results page (SERP) was only a crowd of links with little descriptions that was not believed by us as valuable descriptions. This might have been noticed by Google and it has now thought to present its users with snippets - short summery of the content of a site. Thanks to Google! But nowadays we are hearing something little different – Google rich snippets! What is this all about?

Google says it is going to apply its algorithm that will show convenient summery with the search results. It will try to show the product or service related reviews with links in the SERP. At the same time the individual with same name can be made identical! Onlinewebdirectory, a directory for every web design company and all other businesses, tries to keep it’s visitors ever updated on latest happening on webmaster affairs like Google rich snippets. Let us have a look on what the thing is:

• Convenient summery with links: Now onwards Google will not necessarily show what is found with the meta description. It says that the search results will contain the snippet rather Google rich snippet that matches with the search queries. And Google search engine will apply special algorithm to pull this rich snippet.


• Priority to reviews & ratings: Before the application or implementation of the Google rich snippets the snippet used to be any content relevant with the purpose of the site! But now onwards the snippets will contain the user reviews, ratings if the site is all about the services or the products. So at a glance a common user can get the idea on a site without clicking or visiting the site. At the same time it can be said that the users will tend to visit your site if they find the strong, positive reviews or comments about your products or the services.


• Issue for sites with huge review: Google rich snippets will not allow any injustice to the sites with huge amount of reviews or ratings. Google says that it is going to apply review aggregate to summarize all the review information. By typical aggregate type based on ‘review count, average, minimum/maximum ratings, etc it will prepare the snippets. So rich snippet is going to be really “rich”.

Well these are some of the factors that help in preparation of the Google rich snippets. It is again true that the Team Google has said that the process is still in research and development level and slowly several other functionalities are going to come out for sure. Well, we should remember that Google requests all the webmasters to prepare RDFa markups to help the Google prepare the snippets. But this does not mean that your site get better result in SERP! Again in application of the Google rich snippets Google will allow several types of micro format encodings too. Finally, we can wait and watch as a lots of research work is going on. Google promises to come up with some vocabulary on language of object types and properties that will enable the applications understand things better and help in making Google rich snippets better in future.