Thursday, August 25, 2011

Google places optimization: How far helpful to grow your online business

Nowadays the search giant Google is providing a localized search option or business listing known as Google Places. If businesses list in the Google Places properly then the chances of getting visitors increases highly. But this does not mean that you can simply enlist your business anyhow! If the listing is not done with proper way then all the efforts will be fruitless! In plain words if you want to list your business properly in Google Places, you need Google places optimization!.

Onlinewebdirectory is a directory for listing every web design company and all other businesses! We ever try to help people with all kinds of business promotion tips. And now we are trying here to say why you need Google places optimization. We have found that businesses are listed in Google Places but not with that much optimized way. And business owners think their listing is of no use! Now just see only a few points to prove the optimization of Google Places:
  • A complete contact details is a must: When you are listing your business in Google Places do provide complete details- physical & web address, phone numbers, email address, business hours and even vehicle parking facilities. Sometimes a simple missing of email id can affect the generation of queries to your business. So Google places optimization is essential for your business.

  • Do categorize your business properly: Sometimes it is found that your business is not found in the exact or related business type while people are searching. So it is lack of Google places optimization – you might not have filled the category section properly in the Google Places submission page. Always try to put down your business category thoughtfully as these work as the keywords in the search.

  • Encourage reviews & ratings to your listing: It is very much common that we forget to include reviews about our products or service in the Google places. Certainly it is little lack of knowledge on Google places optimization. If you simply ask your clients to put some feedback about your works and include those with your site to add credibility in your listing. You may even ask people/ client to add rating to your listing.

  • Photos & videos provide chance to promote products and services: There is a great option in Google Places – to upload photos and videos. But many a time we see the site owners are neglecting proper tagging and inclusion of useful photos- on office premises, work station even photos of products. On the other hand due to careless attitude on the Google places optimization videos are not provided - how we may neglect the audio video impact of promotion through videos! Simply somebody finding your listing can just have a glance on your activities.

  • Even business operation hours, vehicle parking information does work: It is for sure that a good number of people forget to notify the business operation hours of the business or information on vehicle parking! Remember while people would find out your business may want to know if your business time is convenient to them or not! So this point may look negligible but it has good importance in Google places optimization.
So these were a few points that say how important is optimization of Google Places. When people are using local business listing to find anything your listing will come if you have done everything in nice way. But to optimize these things you may need advice some search engine optimizers. So find out a search engine optimizer and make the listing successful.

Thursday, August 18, 2011

Effective email marketing: How business can earn positive growth with it


Nowadays a business can hardly be thought without online presence! If your business has a strong online presence the chances of revenue generation increases a lot! All of us know that every business needs promotion and there are lots of ways to promote a business – email marketing is one of such ways. If you can run an effective email marketing campaign, there is a huge chance that your business earns good revenue, visitors and branding of your product and services!

At online web directory, a directory for every web design company and all other businesses, we ever try to deliver our clients every opportunity of promoting their business. We try to provide all possible tips in this regards. This is the reason we would like to tell you how effective email marketing can bring you good business and revenue too.
  • Emails have wide reach: If you properly follow all other marketing tactics, you would find that an effective email marketing campaign has the maximum reach to people! You could hardly reach thousands of people at a time and so fast just with a click. Interestingly you are also saving lots of money in spreading your campaign while you get people of different taste.

  • Generate traffic to your site: If you properly can structure your email you could just attract people as visitors to your site. Every one of us wants to get informed about latest updates in every field. So if we get an email that precisely shows its message with some useful link, we many times tend to click those links and visit those sites!

  • Promotion of product or services cannot be so easy: An effective email marketing campaign can promote your product or services nicely. Just if you can use attractive images and juicy write ups, the reader of the email will understand your message and the images would leave a lasting impression on readers’ mind. Just think how your new or existing products are branded! You may also throw offers in those emails!

  • Encash good customer relation: Every time getting new customers you are going responsible to maintain good relation with them. And email is one of the best medium to keep your customers informed about your services or products and all. Now just think if you can run an effective email marketing campaign with those existing customers, you get a chance of building faith.
Well these are just a few advantages of running effective email marketing campaign. Remember you have to be careful in the content placement of the email. Even the subject line is very much important in every email. Depending on the subject line your email will be read or spammed. It is always better to go for some content writing service provider to provide you juicy text content. Again you may also try custom email templates from any web design company. Remember effective email marketing can bring you lots of result but little careless approach can drain out all the result to sea.

Thursday, August 4, 2011

Search engine marketing services: Is there any contradiction with PPC

After complete design and development you should concentrate on the promotion of your site. A website is supposed to perform nicely in search engine results page (SERP) and gather visitors. But to achieve better position in SERP you need to avail some search engine marketing services. And to pull some visitors faster in your site, you need to use pay per click (PPC). We know that SEO process takes time while PPC provides fast result. Now for this kind of attitudes in results some people like place PPC against SEO when getting visitor is the ultimate goal. They say if you are getting quick results through PPC, why you should indulge in SEO (another unavoidable part of search engine marketing services)!

It is very clear that directory submission or enlisting is certainly an important part of search engine promotion. With this point kept in mind Online Web Directory, a web directory for web design company and every other businesses, tries to put forward some light on the use of SEO and PPC. Hope it will certainly let you know if there is any contradiction in the use of these two as parts of search engine marketing services:
  • Time does matter: Many people like to go for the PPC campaign as it produces faster results. They say why go for the SEO when it is going to keep you waiting? But this argument does never can prove that we should ignore SEO as one of the integral part of search engine marketing services as PPC does fail for the wrong selection of keywords or simply because you have less money to spend upon. Remember SEO does consume money but it is lengthy process and there is scope of restructuring campaign without a huge loss in investment.

  • Getting targeted audience: Some people do say that PPC gathers more targeted audience than other search engine marketing services. But it does not mean that SEO is not guided to gather targeted visitors! We may just have an example of local business listings in search engines. Through these types of listings, the visitors of some geographic location are targeted to visit a website.

  • Branding a business: In the branding of a business some do not like to go for the PPC campaigns. They know that better promotion through SEO (off-page) always brands the image of the company or organization. But this does not mean that PPC fails to brand the business as one of the search engine marketing services! Simply showing your clickable PPC ads through out several places, you may easily build your business identity (in addition you get visitors on click).

  • Seasonal approach on the promotion: For various matters you may have to stop the promotion campaigns. May be it is monetary affairs or off season. So in this regards PPC is very much flexible as you can stop it any time. But in the case of SEO if you just stop in the middle of the process, the expected results will never come out! So gets the search engine marketing services from a reputed company which knows how to use both properly.

  • Real time tracking: Whenever you are investing your money in the promotion you would certainly want to track the progress! In case of the PPC campaign you will instantly get the report on the success rate. But for other search engine marketing services you need to rely or wait for the service provider’s report. There may be manipulation (if you have little knowledge on this matter). Again this does not mean that you will be cheated by the report of SEO. A reputed service provider will never show wrong things as it has to keep good relation with you. And sometimes the tracking system of the PPC campaigns can be difficult to understand.
So, these are the basis and really important factors imparting the relation between PPC and other search engine marketing services. If you closely look into the points noted above, you would certainly find that both PPC and other SEM services are part and partial of complete online promotion. You should plan for investing in all parts of search engine marketing services. But finally we can say, it is more than necessary that you find a proper online promotion company. You may also use web directories that always help you find most reliable resources or search engine marketing services provider for sure!